Popchips, the better-for-you salty snack brand known for its popped, never fried potato chips, announced a complete brand overhaul with a reimagined visual identity and the debut of two new delicious flavors. After conducting in-depth market research to redefine its brand strategy, Popchips has revitalized its distinct package design. The two new innovations, Fiery Buffalo and Fully Loaded, serve as an answer to consumer demand for salty snacks that don’t compromise on taste, because better-for-you doesn’t have to mean boring.
“We started with exploring what matters most to the consumer and worked backwards to strengthen our brand strategy,” said Michael Campi, Vice President of Marketing for Velocity Snack Brands, the parent company of Popchips. “We know Popchips buyers have a loud and proud love for snacking and won’t sacrifice on flavor, so we made that energy a common thread throughout the visual identity.”
Popchips has unveiled two new innovations: Fully Loaded and Fiery Buffalo. These flavors join already popular Popchips varieties such as Sea Salt, BBQ, and Aged White Cheddar.
