Seattle / Sparkling water has bubbled over with growth and interest from consumers in recent years. Sales of flavored sparkling water grew 24% between 2020 and 2021, according to data from Nielsen, with the category expected to experience annual growth of nearly 13% through 2028.
Sparkling water’s low sugar and calorie content are part of the appeal, said Chris Hall, chief executive officer of Talking Rain Beverage Co., the maker of Sparkling Ice. Greater variety also is driving more consumers to the category.