PeaTos, a snack brand formulated with peas, is now completely plant-based.
Developed to disrupt the “$29 billion junk food market” dominated by PepsiCo Inc.’s Frito-Lay company, PeaTos has launched a series of snacks over the past three years that use peas and lentils instead of corn, inspired by Cheetos, Funyuns, and Doritos. to provide more protein and fiber with less fat and fewer calories.
Previously, most PeaTos snacks contained dairy ingredients, with the exception of its Fiery Hot Crunchy Curls, which gained a “cult-like following” among vegan consumers, said Nick Desai, founder and chief executive officer.
“Vegans loved it so much that they begged us to make all our flavors 100% plant-based — and we heard them, loud and clear,” Mr. Desai said. “Most vegan snacks taste like cardboard, but PeaTos put the brightest minds in snacking to work, and we nailed it.”
