The Spoon/ Kraft-Heinz and NotCo, the food tech company behind the NotCo brand of plant-based foods, announced they are forming a joint venture to develop a lineup of plant-based food products.
According to the announcement, the new company will leverage the strengths of both companies to develop and bring to market a new line of plant-based products. Called The Kraft Heinz Not Company, it will leverage NotCo’s patented AI platform to develop the food products, while Kraft-Heinz will offer up its production capabilities and formidable sales channels to help bring the products to market.
