Cana’s molecular beverage printer produces thousands of beverages – from juice to coffee to hard seltzers to cocktails.
The $2 trillion global beverage industry uses hundreds of trillions of liters of water, emits 543 million metric tons of CO2, and fuels the global trash crisis with more than 400 billion single-use plastic containers every year. While most beverages are 90%+ water and <2% of the volume of a beverage contains all the compounds that differentiate that beverage, Cana’s technology can, by reducing the number of compounds needed to make a beverage, ship them direct to the home, and enable infinite beverage printing options.
“The food and beverage industry needs to be reimagined so that the world can escape carbon-intensive, trash-generating, 20th century centralized systems of production,” said Cana CEO Matt Mahar, who previously led teams for Vivint Smart Home and Nike. “Our vision at Cana is to make the global beverage industry sustainable with molecular printers in every home, so people can get any drink they want, anytime they want – without torching the planet.”
Cana plans to double its headcount in 2022 as it ramps towards commercial launch. The company is actively recruiting additional team members across hardware engineering, software engineering, embedded software, creative development, and operations.
Cana’s team spent years studying what we drink at the molecular level, commercializing breakthrough research in flavor chemistry.
Cana scientists identified and isolated the specific trace compounds that drive flavor and aroma for thousands of unique commercially available beverages. They created the world’s first universal beverage ingredient set, which enables the recreation of thousands of different drinks using a simplified set of ingredients that can be printed out of a long-lasting ingredient cartridge.