For the first time in history, there’s now a monthly health cause wrapped around veganism called Vegenuary, which started in January 2021. A record number of people, including meat-eaters, participated in this challenge to experiment with animal-free diets against the pandemic. Even fast-food restaurants like Burger King and Pizza Hut are continuing to add new plant-based offerings to a market poised to reach $162 billion within the next decade. At the same time, plant-based companies like Plantable Health, Beyond Meat, Yum! Brands, Tattooed Chef, and Sprouts Farmers Market are focused on expanding their reach and launching digital services for the growing vegan food market.