IFFA is set to focus on issues crucial to the future of the meat and protein industry when it opens from 3 to 8 May 2025. Under the motto ‘Rethinking Meat and Proteins’, this leading international trade fair will present a comprehensive overview of the value chain – from processing and packaging to innovative ingredients and the latest point-of-sale trends. The exhibition halls are already well booked and the market leaders have confirmed their participation. The key issues for 2025 are maximum performance, value creation through data, sustainability in practice and new product worlds.
As the industry’s most important showcase, IFFA – Technology for Meat and Alternative Proteins – will bring together market participants from all over the world and cover the entire production process from 3 to 8 May 2025. Messe Frankfurt expects around 1,000 exhibitors to showcase their latest technologies, machinery and solutions on 116,000 square metres of exhibition space (gross) in Halls 8, 9, 11 and 12. The exhibitors include market leaders, as well as small, specialist companies and start-ups, from around 50 different countries. In addition to numerous companies from all over Europe, there will also be large contingents from, for example, the USA, Brazil and China.
A new hall layout will not only showcase the multitude of different technologies but also strengthen the links between the individual stages of the production process. Completely new is IFFA Worlds. These thematically structured segments bring together the numerous product groups and provide orientation within the overall trade-fair spectrum. They are:
Ø World of Processing: Solutions for the safe and efficient processing of meat and proteins.
Ø World of Packaging: Innovative concepts to protect, preserve and display food products.
Ø World of Ingredients: The essential elements for flavour, structure and quality.
Ø World of New Proteins: Technology, ingredients and research for all types of meat substitutes.
Ø World of Skills and Sales: Knowledge and skills for first-class craftsmanship and delighted customers.
IFFA is the leading trade fair for its sector and is distinguished by an extraordinarily high degree of internationality. 71 percent of participants come from outside Germany, from around 150 countries. The top visitor nations include the Netherlands, Italy, Spain, Poland, the USA, Brazil, Austria, the UK and Switzerland. Trade visitors come from the protein processing industry, the butchers’ trade, the food sector, catering and a variety of supplier industries.
Wolfgang Marzin, President and Chief Executive Officer (CEO) of Messe Frankfurt: “Trade fairs bring industries together and IFFA 2025 is sure to provide convincing evidence of this. The response from exhibitors has been impressive and we are looking forward to seeing numerous innovations for the meat and protein industry. Thus, companies will be showing solutions for farms of every size, all sources of protein and every region of the world. Moreover, IFFA is a great opportunity for face-to-face discussions, networking and acquiring new knowledge. In a nutshell, it is the industry event of the year.”
