evian® natural spring water, in collaboration with Pharrell Williams and his design, innovation, and lifestyle product company, Humanrace, is unveiling two limited-edition glass evian bottles. Designed by Pharrell, the bottles embody a shared commitment to a healthy, hydrated lifestyle, encouraging individuals to prioritize their wellbeing with evian premium, natural spring water.
These limited-edition bottles, available in blue and green in both still and sparkling options, mark the second installment of the broader collaboration between evian and Pharrell Williams and Humanrace, following the launch of a tennis-inspired capsule collection tied to New York’s major tennis tournament earlier this year. The release ushers in an exciting new chapter in evian brand’s 15-year history of iconic luxury designer partnerships and is the first time the brand has offered both still and sparkling water in glass bottles – spotlighting the importance of water as part of the dining ritual.
Inspired by the evian Mountain of Youth campaign, which launched earlier this year, each bottle features the inscription, “This is the Fountain of Youth,” symbolizing the shared belief between Pharrell and evian that wellness begins with hydration. The sleek, colorful design reflects the playful, youthful spirit of evian and aligns seamlessly with Humanrace’s vision of being well.
Pharrell Williams, renowned for his timeless appearance, reveals his secret: “Staying hydrated is fundamental. These bottles represent more than just water—they’re a reminder that self-care can be joyful. My collaboration with evian and Humanrace will hopefully inspire people to embrace the small moments that contribute to our overall well-being. The ‘Fountain of Youth’ phrase on the bottle is designed to start conversations at the dinner table and reminds us of the fundamental role water plays in our wellness.”
“We are excited to continue our collaboration with Pharrell and Humanrace through these limited-edition bottles, which celebrate the intersection of wellness, creativity, and community—values that are central to both evian and Pharrell,” said Leeni Hämäläinen, Marketing Director, Waters (evian) at Danone. “We pride ourselves on partnering with cutting-edge collaborators, and Pharrell is the perfect creative partner to bring our shared vision to life. He embodies evian ‘Live Young’ ethos, and we hope this partnership encourages people to embrace their own youthful spirit.”
