When her founder Mustafa Vasfi Diren was graduated from the Agricultural School, he said: “We have finished our classes today. If we can hopefully pass the exams, we will start our business life as a beneficial worker for our nation” and that was how Dimes story started.
The founder of Dimes, who was a patriotic agriculturalist, was aware of the importance of nutrition to increase number of healthy generations in the tough and poor years of the 1950s, also knew that our fertile soils would increase in value with value-added products and Turkey would develop by improving its agriculture-based industry.
Even if there were plenty of various fruits in the country, edible and delicious fruits could not be utilized sufficiently and all efforts of farmers were wasted. M. Vasfi Diren’s world of thought shaped by the nature and human. Then, he founded DİMES in his garden in Tokat, heart of Anatolia in the 1950s. Dimes’ founder has never deviated from his principle that is to produce the best products for the people for all times. In 1963, he said: “We do not process fruit which we would not put on our table, and we do not produce fruit juice which we would not allow our children to drink” and he had shed light on humanity.
As the first fruit juice brand that was established with domestic capital in Turkey, the people were sure about the quality of DİMES’ products for several generations because Dimes manages all processes from seeds to the moment, when their products reach our house, based on their deep-rooted quality values. Dimes makes all choices with sense of responsibility, including selection of suitable fruits, transportation of that fruits to their own factories by their own trucks within a period of 24 hours. What’s more using traditional storage methods in production inspired Dimes. Dimes never uses preservatives in their products, since they have witnessed this miracle of fruits for many years and aware of the importance of a little choice and how it can make a big difference.
Today, Dimes keep working full steam ahead thanks to their passion for the plain form of fruit, pride and responsibility for being the biggest fruit juice producer and being the most consumed fruit juice brand in households in Turkey, and exports their products to over 100 different countries.
Dimes Company always cares about people and nature; know that we provide a sustainable value chain with their farmers, business partners, and consumers. Moreover, they continue to make investments for the next generations.
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