There is also a brand new concept of the iba.FOOD TRENDS AREA, where exhibitors present the latest trends from innovative raw materials and baking ingredients to snack ideas and healthy ingredients. At the iba.STAGE you can listen to informative presentations. Of course, there will also be tastings so that visitors can savour the brand new trends at iba.
Tradition meets innovation: international and national exhibitors at iba will be demonstrating how artisan bakery and the art of confectionery are constantly evolving. Innovative food trends are one of the focus topics at the leading trade fair for the baking sector in Hall 15. Conscious, mindful eating is a megatrend – gluten-free and vegan alternatives as well as high-fibre ingredients are key to a conscious lifestyle. New flavours from all over the world are also en vogue. Protein-rich food ingredients and more sustainable ingredients are also important, with a focus on reducing sugar and fat content. Local authenticity is also a major topic: consumers love baked goods with regional ingredients.
New area for food trends in Hall 15 – Exhibitor highlights
Current trends will be presented at the brand new iba.FOOD TRENDS AREA, which runs like a boulevard through Hall 15. National and international exhibitors will present their solutions and expertise on individual ‘island stands’.
Dutch exhibitor Zeelandia, for example, which is celebrating its 125th anniversary, will be exhibiting here. The focus of the long-established group is on bread, fillings for baked goods, baking ingredients and application solutions, with a focus on the freshness concept: ‘We are delighted to be part of iba 2025 and to present our expertise in the field of baking ingredients. Our presence at the iba.FOOD TRENDS AREA fits perfectly with our commitment to innovation and our understanding of our customers‘ needs,’ says Robrecht de Baets, Head of Industry Europe.
The IREKS Group invites visitors to the stand to explore three major themes: Plant-based nutrition as an enrichment of food culture instead of sacrifice. ‘Food Moments’, which turns baked goods into an experience. And ‘Tastes of the World’, which is all about producing the diversity of world flavours locally: “iba is the perfect place to actively shape the future of baking. In a world full of diversity and
complexity, companies are faced with the challenge of constantly developing their own profile – and this is exactly where we come in, with new impulses and innovative concepts,“ says Dr Sabine Krätzschmar, Managing Director of IREKS.
Exhibitor Loryma, as a manufacturer of wheat starches and a specialist in protein and starch-based food ingredients, will be presenting its expertise in applicationoriented solutions.
Exhibitor Kerry Group will be focussing on sustainable and healthy food and ingredients; the Irish company has underlined its rich expertise by recently publishing the ‘2025 Taste Charts’ on this topic.
Further exhibitors at the new iba.FOOD TRENDS AREA can be found online and in the hallplan at hall 15.
Highlights on food trends:
How can moments of pleasure be created?
Flavour remains the ultimate. In the rapidly developing baking industry, challenges such as nutritional optimisation, sustainability and consumer demand must be overcome without compromising on taste. At iba, visitors can discover new flavour trends and chocolate combinations. For example, they will find versatile fruit and cream fillings for all types of baked goods or high-quality, dairy-free whipped cream
that is ISO9001, ISO22000 and Halal certified. Fermented sourdoughs remain another trend: In Hall 15, for example, baker’s yeasts that fulfil consistent quality standards or enzyme-based baking solutions
that are tailored to the needs of the bakery will be presented. Those who love colourful baked goods or desserts will also find what they are looking for: Toppings with colours of natural origin impress with their tasty chocolate content.
Fancy a glimpse into the future of baking?
Exhibitor Lessaffre is taking visitors on an immersive ‘Future Experience’ based on a trend analysis. Visitors to the trade fair can discover three future scenarios and experience them through interactive tastings and demonstrations: ‘’Baking with Lessaffre’ is geared towards the future and offers baking solutions that correspond to the trends of tomorrow. Our stand concept will inspire visitors with
future scenarios that are in line with our commitments: Bake for good, Bake for Care and Bake for Smile,’ explains Thomas Lesaffre, Marketing Group Director.
Looking for inspiration?
Anyone looking for inspiring products on healthy snack alternatives, egg substitutes made from soya, perfect dough moulding or creative solutions for crispiness, trend studies and innovative food ingredients will find more than enough in Hall 15. Further exhibitors on the topic of food trends include the companies: Puratos, Dawn Foods, Food Colours, Kandy or Interstarch, Pavoni Italia and Soy Austria or Eurogerm and Fine Organics. The exhibitors from the Food Trends area can be found online via the iba platform.
