Fazer offers the participants at the Future Food-Tech event a unique opportunity to taste products that include Solein, which is a protein produced out of thin air. It is made by Solar Foods, a Finnish food technology company, which is on a mission to revolutionise global food production. By producing protein from thin air, Solar Foods aims to address global food availability challenges by minimising resource use and environmental impact.
“We are excited to introduce edge-cutting innovations through the Taste the Future products, reinforcing our commitment to innovating the future of food and developing sustainable food solutions that meet the needs of future generations,” says Heli Anttila, VP, New Product Development at Fazer Confectionery.
As the world rapidly changes and it becomes increasingly difficult to predict consumer behaviour and requirements, direct consumer feedback is invaluable.
“The Future Food-Tech event in San Francisco provides us a great opportunity to offer tastings of our Taste the Future chocolate snack bar and oat drinks. The feedback we receive will be important in refining and developing these products further.”
Fazer transforms fearless innovations into delicious products
Fazer actively monitors evolving consumer trends and leads the way in advancing the food industry. Changing the food system requires a fearless approach to research and innovation, exploring solutions that we do not yet have and may not even foresee.
Fazer Taste the Future chocolate snack bar with hazelnuts contains 7% Solein, a highly functional, nutritious, and versatile ingredient that enriches the flavours and makes the bar source of protein.
Fazer Taste the Future vegan oat Choco snack drink contains 2% Solein and is a source of protein. Similarly, Fazer Taste the Future vegan protein drink Banoffee, which contains 18 grams protein, of which 2% is Solein. It’s also a source of fibre.
“The products introduced by Fazer are a great example of how Solein excels in products in the health and performance nutritition segment. Solein provides superior nutrition with great taste, ticks off all major “free from” claims, and is one of the most sustainable proteins in the market. We are on track to getting the novel food approval for Solein in the EU in 2026, and we can’t wait to see more products powered by Solein becoming available to consumers,” says Juan Manuel Benitez-Garcia, Chief Commercial Officer at Solar Foods.
The United States is the second country in the world where products with Solein can be consumed. Solar Foods has a novel food approval process in progress for Europe and the approval is expected to be received by the end of 2026.
Fazer Taste the Future products in the United States
- Fazer Taste the Future Snack Bar 40 g is a snack bar with dark chocolate coating and hazelnuts. It contains 7% Solein and is a source of protein.
- Fazer Taste the Future Snack Drink Choco 250 ml is a vegan oat drink. It contains 2% Solein and is a source of protein.
- Fazer Taste the Future Protein Drink Banoffee 250 ml is a vegan protein drink. It contains 18 grams protein, of which 2% is Solein. It’s a source of protein and fibre.
- Solein is a highly functional, nutritious and versatile ingredient. In Fazer Taste the Future products Solein enriches the flavours and makes them a source of protein.
- Fazer is the first FMCG company introducing packed Solein products in the United States.
- A limited edition of these novelties will be available at Future Food-Tech event in San Francisco on 13 -14 March 2025.
What is Solein®?
- Solein is nutritionally rich. It can taste and look like anything you use it for. It is unparalleled in its functionality – it can be used in any food, regardless of diet.
- Solein is a novel protein grown out of thin air. It is produced by the Finnish company Solar Foods.
- Solein originates from a natural, unmodified, single-cell organism.
- Instead of watering and fertilising the organism, Solein is created by a fermentation process that utilises air and electricity as its primary resources.
- Solein is grown without agriculture. It only needs a tiny fraction of the land, water, and energy compared to animal or plant production.
- Solein is an extremely diverse protein ingredient. It also provides iron and vitamin B12.
