Both events share the goal of promoting competitiveness and innovation in the meat and livestock industry.
Meat Attraction, the international benchmark fair for the meat industry, continues to demonstrate its firm commitment to the sector by actively participating in all relevant events where livestock and the meat industry take centre stage.
On this occasion, as part of the Livestock, Industrial, and Agri-food Fair SEPOR, Meat Attraction will present its next edition during the day organised by the Ministry of Agriculture, Livestock, and Fisheries of the Region of Murcia and the fair itself. With the title, “The Role of Agro-food Interprofessionals in the Future of Food,” the work carried out by these organisations since their inception will be analysed, highlighting their importance as a connection between the different links in the value chain, from farmers to consumers.
Patrocinio Bermúdez, manager of SEPOR, states that “SEPOR has been, for decades, an unparalleled forum for the national livestock sector, and the presentation of Meat Attraction in this context demonstrates how these two major platforms can complement each other and amplify their impact”.
The choice of SEPOR as the venue for the presentation of Meat Attraction 2025 underscores the close relationship between both events, which share the goal of promoting competitiveness and innovation in the meat and livestock industry.
María José Sánchez, director of Meat Attraction, emphasised that “it is a pleasure to collaborate with SEPOR and present Meat Attraction 2025 at the fair, a space with which we share the mission of strengthening the agri-food sector. This meeting will be an opportunity to preview the new features of the fair that will take place in February in Madrid,” she added.
With its slogan “Quality, Variety, Innovation, and Health”, Meat Attraction will bring together thousands of visitors, buyers, professionals, and companies from over 30 countries from 25 to 27 February at Hall 4 of IFEMA Madrid. Here, they will find opportunities to combine business and networking in a relaxed and effective manner, as well as chances for visibility and internationalisation, alongside knowledge, training, and interaction among all professionals in the meat industry.
Additionally, the event will also serve as a launchpad for some new features for the upcoming edition, focusing on providing solutions to enhance the specialisation of butchers and charcuterie professionals, as well as a comprehensive programme of Technical Sessions and meetings for the B2Meat community, featuring major buyers from priority countries and including contributions from the commercial offices of ICEX Spain. All of this is complemented by the Live Connect platform, which will allow users to benefit from networking with professionals in their sector 365 days a year.
Meat Attraction, co-organised by IFEMA MADRID and its strategic partner for this sector, ANICE, has the support of the interprofessional organisations in the livestock and meat chain, including INTERPORC, PROVACUNO, INTEROVIC, INTERCUN, ASICI, and AVIANZA, as well as other representative sector associations such as ANAFRIC, FECIC, and AGEMCEX.
