Humm, the pioneer in low and zero-sugar kombucha and gut health beverages, proudly unveils its newest flavor, Ruby Red Grapefruit. With this launch, Humm strengthens its position as the world’s first and only kombucha brand with a Whole30 Approved® offering, featuring five Whole30 Approved® flavors.
Humm’s distinction in the market lies in its proprietary fermentation process, which uses organic fruit juice in fermentation and sweetening, leaving a final product without any added sugars. This method ensures compliance with Whole30 standards while delivering a delicious, healthful probiotic beverage packed with benefits.
“Our mission has always been to create refreshing, delicious, and health-conscious beverages that support our consumers’ wellbeing and we are delighted to continue working alongside Whole30 to deliver Whole30-compliant options to consumers,” said Mike Quinones, Chief Marketing Officer, SYSTM Foods. “Our best-selling Whole30 line offers a better, lower-sugar alternative to traditional kombuchas that not only taste great, but genuinely benefit consumers and fit into their lifestyle choices.”
Whole30 is a 30-day elimination and reintroduction program designed to help people improve their health, create new dietary habits, and change their emotional relationship with food.
New York Times best-selling author, CEO, and co-founder of Whole30, Melissa Urban added, “Kombucha is a Whole30 staple, and our huge community is fiercely loyal to Humm both during and after their program. Their delicious flavors and gut-friendly ingredients help Whole30 participants stay social, break the after-work wine habit, and stick to their Whole30 commitment in a festive and tasty way.”
