The Specialty Food Association is aligning with Tastemaker Conference, which will co-locate its annual gathering of food bloggers and content creators with the 49th Winter Fancy Food Show in January 2025. The first major expo in the food industry’s cycle, the Winter Fancy Food Show will showcase thousands of specialty food and beverage products from domestic and global suppliers, with an emphasis on new-to-market and trend-centric artisanal goods. Taking place across three days (January 19-21) at the Las Vegas Convention Center, the Show will also feature a variety of networking events, educational sessions, and never-before-seen features.
“Influencer marketing is an efficient and effective way for established and emerging makers to drive consumer awareness of, and demand for, their products,” said Leana Salamah, SFA SVP of Marketing & Communications. “Our alliance and co-location with Tastemaker Conference will not only amplify social media buzz around all of the products and trends on display at the Winter Fancy Food Show, but also provide opportunities for our members to identify specific content creator partners who can work with them with on year-round promotional efforts. By incorporating consumer awareness and demand opportunities into the Winter Fancy Food Show, SFA is taking the traditional “push” marketing model of b2b tradeshows and evolving it to also include opportunities for “pull” marketing through end-user activation. We will be announcing additional programming that brings our members together with these content creators at the Winter Fancy Food Show to discover potential partnerships extending long after the three days of the Show.”
“Tastemaker Conference looks forward to our first co-location with the Winter Fancy Food Show in 2025. This alliance presents an unparalleled opportunity for creators and makers to come together, explore the latest trends and innovations in the industry, and provide education and networking to drive growth through influencer marketing,” said Abbey Rodriguez, Tastemaker Conference, CEO & Founder.
“The Winter Fancy Food Show is renowned for its diverse product categories, ensuring there is something for everyone! We are hosting a panel on the Show floor with a few of the food community’s leading creators. We look forward to introducing our community to the Specialty Food Association members, in order to establish a space where creativity and innovation can thrive, and where new products, experiences, and ideas will be unveiled to the world for the first time.”
