Sweet and spicy snacking is having a moment: ‘Swicy’ conversation among snackers and on food menus has increased by 38% in the past year1. Leaning in on this buzzing duo, Club® Crisps and Mike’s Hot Honey® are giving fans the collab of their dreams. Introducing Club® Crisps flavored with Mike’s Hot Honey®, a new, limited-edition snack with a buttery, crispy twist.
Club Crisps first-ever brand collaboration comes in partnership with America’s Original and #1 Hot Honey brand2 to bring a craveable snack that has it all. With a light, buttery base, each crisp is flavored with Mike’s Hot Honey’s signature sweet-heat combo of 100% pure honey infused with chili peppers. Every bite delivers the perfect balance of honey and heat for the spicy-curious with lingering buttery notes, melting in your mouth and leaving you craving that next crisp.
“We’re always eager to learn what our fans’ new flavor obsessions are so that we can create a fun and unique snacking experience,” said Carrie Foose, director of brand marketing for Kellanova Crackers. “Working with Mike’s Hot Honey to create this sweet and spicy new crisp for the ever-growing spicy snacker segment is an exciting first-of-its-kind innovation for Club Crisps and for the entire Club portfolio. We can’t wait to work with the Mike’s Hot Honey team to bring fans just what they’ve been waiting for with this limited-time innovation sure to deliciously spice up you and your club’s snacking game.”
Club Crisps flavored with Mike’s Hot Honey joins the existing Club Crisps lineup of four delightfully munchable flavors: Sea Salt, Ranch, Sour Cream & Onion and Sweet & Salty, along with the full Club Crackers portfolio that has something for everyone. This sweet-heat collab comes on the heels of the first Club Crackers portfolio brand collab last summer with JaM Cellars: Butter Chardonnay-infused Club Minis.
“We couldn’t think of a better way to bring our first cracker-brand collaboration to life with the iconic, buttery crisps of Club,” said Mike Kurtz, founder of Mike’s Hot Honey. “We hope Club and Mike’s Hot Honey fans enjoy relaxing and snacking on these buttery Club Crisps infused with our distinctive sweet-heat for a unique and delicious way to satisfy their cravings.”
