The Fazer Aito product family already features several flavoured oat drinks and oat drinks specifically designed for use in coffees. Now the range is expanding with a new kind of oat drink that conveniently provides more vitamins and minerals for everyday vitality: Fazer Aito Sunshine Oat Drink contains 1.5 µg of vitamin D per 100 g (30% of the recommended daily intake) and 0.60 µg of vitamin B12 per 100 g (24% of the recommended daily intake). It also contains riboflavin and calcium. Vitamins D and B12 help to promote immunity, as they contribute to the normal functioning of the immune system as part of a varied diet and a healthy lifestyle.
“Fazer Aito Sunshine Oat Drink is designed to contribute to wellbeing, and the name brings to mind sunlight and the positive effects of vitamin D. The sun’s UVB radiation causes the skin to produce vitamin D, but there is little sunlight in the long northern winters. That’s why it’s so important for everyone to make sure they get enough vitamin D all year round,” says Marketing Director Maija Hellman from Fazer.
The new, unflavoured oat drink has many everyday uses: it’s great with cereals or muesli, as a base for smoothies or as a cold drink on its own. It’s also excellent for baking and cooking.
“Consumers are particularly interested in functional products that contain vitamins, help to improve immunity or promote alertness, relaxation and concentration. We are excited to be able to meet this demand!”, Hellman says.
1) Innova Report Top 10 Trends 2023
2) Vitamin D and vitamin B12 promote the normal functioning of the immune system as part of a varied diet and a healthy lifestyle.
