Atria Sweden AB buys the entire share capital of the Swedish convenience food company Gooh. Gooh is a part of Lantmännen Cerealia and the production facility is located in Järna in the Stockholm region. The company is the clear market leader in the fresh micromeals product segment in the Swedish retail trade with a market share of around 25 percent. Gooh’s annual net sales is around 16 million euros, and the company is profitable. The distribution channels are well established with sales in all the major grocery store chains as well as vending companies in Sweden.
The production of Gooh products started in the early 2000s in cooperation with the famous restaurant Operakällaren in Stockholm. The goal was to bring high-quality convenience food to the retail trade.
− Atria has set its goal to be the winning food company in Northern Europe. Gooh’s product selection complements Atria’s convenience food selection and offers new opportunities for consumer oriented productisation in the Swedish market. Gooh is a well-known and respected convenience food brand in Sweden, says Jarmo Lindholm, Executive Vice President of Atria Sweden.
− The acquisition fits perfectly with Atria Group’s strategic goal of expanding in the convenience food segment and improves Atria Sweden’s chances for profitable growth, says Lindholm.
