OAKBERRY, the quick-service superfood brand with 100% natural and always fresh açaí, announced a two year partnership with tennis star Aryna Sabalenka. This news comes as Sabalenka embarks on an exciting 2024 season, including the defense of her title in Melbourne this month.
Following an extremely successful 2023, Sabalenka has already solidified herself as one of the world’s top tennis players. This year, the tennis star is taking on even more exciting ventures including a partnership with global açaí brand OAKBERRY as it rapidly expands its presence in the United States and globally. As part of the collaboration, OAKBERRY will release a signature açaí bowl inspired by Sabalenka’s “go-to” order – and will also be serving up exclusive experiences for brand fans throughout the year to get in on the action in markets around the country.
“As an athlete, how I fuel my body is essential to how I perform both on and off the court,” said Aryna Sabalenka. “OAKBERRY has become a staple in my routine as I prepare for a match, and I am thrilled to partner with the brand to share my love of their smoothies and bowls.”
As a disruptive brand in the U.S. healthy QSR market, this latest collaboration is part of OAKBERRY’s growth strategy to capture a new, young and diverse consumer base. The partnership comes on the heels of a $67MM Series C fund raise aimed at growing the brand’s U.S. footprint. In addition, the brand is expected to increase global revenue to $200MM and reach 1,000 global locations by the end of 2024.
“OAKBERRY is more than just an açaí brand, we are a lifestyle brand dedicated to aligning our partnerships with the interests and passions of our target consumers. Because of this, we’re becoming more integrated with the most exciting sports and the world’s best athletes,” stated Georgios Frangulis, Founder and CEO of OAKBERRY. “Aryna Sabalenka is a great example of the future of tennis and we are working closely with her to create some really exciting things over the years. We can’t wait for our fans to get involved!”
The tennis star joins OAKBERRY’s growing roster of athletic support including Formula 1 team, Moneygram Haas, and the World Surf League (WSL). Over the past eight years, the disruptive brand has aligned itself with lifestyle-centric events to drive awareness among a younger audience globally as well as in key markets in the U.S. including Miami, New York and Los Angeles.
“We’re thrilled to be partnering with Aryna, not just because she’s a genuine OAKBERRY brand fan, but because she transcends tennis and is able to create a real connection with our customers,” said Bruno Cardinali, Global Head of Marketing of OAKBERRY. “And, we can’t wait to create real, meaningful connections between Aryna and our fans that bring her love of tennis and the brand’s passion for açaí and good vibes to life throughout this year.”
