Frankford Candy, the leader in manufacturing and marketing licensed confections and gifts, and Kellogg’s are teaming up to bring two new king-size Kellogg’s® Rice Krispies® Candy Bars.
The new Kellogg’s® Rice Krispies® Marshmallow-Flavored Candy Bar combines Rice Krispies® cereal with creamy marshmallow candy in a sweet nod to family-favorite Rice Krispies Treats®. The Kellogg’s® Rice Krispies® Strawberry-Flavored Candy Bar pairs Rice Krispies® with strawberry flavors in a creamy white candy.
“Consumers are seeking products that enhance their sensory experiences through a combination of taste, texture and sound,” said Molly Jacobson, director of business development at Frankford Candy. “As a beloved and versatile cereal known for its Snap, Crackle and Pop®, we think consumers will find the combination of crunchy Kellogg’s® Rice Krispies® cereal and creamy candy hard to resist.”
