The beverage market is known for hosting healthy and unhealthy flavors. Contrary to popular belief, it can have deep flavors in very healthy drinks. In addition to carbonated and additive drinks, individuals who want to eat healthy prefer more water and healthy fruit infused water. Giant beverage companies aiming to color the alternatives started to produce ‘fruit infused water’. It is possible to taste this flavor in various parts of Europe, especially in America.
The causes of obesity, certain cardiovascular diseases and various joint pains are often caused by malnutrition or consuming harmful beverages. Although it is recommended by doctors to consume around 2 liters of water a day under current conditions, the number of consumers who take this warning into account is quite low. Companies that make this situation more enjoyable add fruit infused water to our lives. Despite the popularity of soda and carbonated products in recent years, it is thought to be rather weak, but one of the most niche products of recent years, ‘fruit water’ is on its way to becoming the favorite drink of the new generation.
Producers are positioning the fruit infused water market according to this same generation gap. Gen Z prefers more tropical flavors like pineapple, mango, and strawberry, while millennials buy more citrus-flavored juices.
A new choice for those with lactose intolerance is fruit juice
This drink, which is observed to help with weight loss, is expected to upset all the balances of the market. The number of those who think that the beverage product, which is thought to be more preferred all over the world with its different flavors in the coming years, will be ‘fruit infused water‘, is increasing day by day.
These organic-labeled products turn into a flavor that can be enjoyed by all age categories, with increasing health awareness. R&D studies continue for the different flavors of this flavor, which even individuals who have difficulty in drinking water enjoy consuming.
Recently, the functional properties of fruit-flavored water have positioned it as a viable choice between the lactose intolerant and GMO-allergic population, which has greatly expanded the consumer base for the product.
Sellers of the fruit infused water market are considering turning to the East Asian market, which has significant revenue shares in the global food and beverage industry. Major beverage industry players, who plan to add flavor to their water with more preferred fruits in this region, tend to prefer durian fruit, while papaya and pamelo fruit come to the fore in this area.
While durian fruit is one of the most consumed fruits in the East Asian market, it is expected to contribute greatly to the growth of the fruit infused water market.
Contrary to all these, European countries have been the world’s healthiest consuming region for many years. In this sense, the fruit infused water market has achieved its biggest rise in Europe. Famous companies aim to expand the market with mulberry and citrus water in the Middle East as well.
