Starting in 2024, Koelnmesse will be adding another trade fair to its portfolio in Japan. In addition to existing trade fairs including ISM Japan, Anuga Select will expand Koelnmesse’s food and foodtec field of expertise. It will also serve to tap into the important food market in Japan and thus further expand Koelnmesse’s network of food and foodtec trade fairs. This offers customers a new point of access to the sector in the Asia-Pacific region.
Koelnmesse President and Chief Executive Officer, Gerald Böse, announced the debut of Anuga Select at a press conference in Tokyo on 17 October 2022:
“Our business in Japan has always been an important cornerstone of our foreign portfolio. In addition to ISM Japan and our focus on the gourmet segment, we are very pleased to be making a further contribution to our customers in the food sector in Japan with Anuga Select.”
Like ISM Japan, the premiere of which has been announced for 2023, Anuga Select is based on the recently initiated strategic partnership between Koelnmesse and the trade publishing house Japan Food Journal, which already organises several trade fairs in the food sector in Japan, including Fabex in Tokyo.
Japanese food fairs are widely seen as trendsetters and serve as the sector’s first port of call worldwide for access to the entire Asian market. The Asia-Pacific economic region promises strong growth with a compound annual growth rate (CAGR) of 6.2% during the forecast period from 2020 to 2025. Moreover, Japan is the third largest economic market after the U.S. and China, with a unique, highly sophisticated food and beverage culture.
