Aqua Dominus is a young and dynamic Italian company that has set itself to the goal of industrial production and marketing of innovative products, disseminating a different culture of water as a commodity, and of its best use: under the banner of practicality, economy, safety and respect for the environment. It stands for supporting a greener world and environmental sustainability to be developed in shared projects with its customers.
The company has made water its daily creed, developing and marketing equipment to respect and improve it. Aqua Dominus has a presence on the market and generates a leadership in the sector, developing quality equipment that is increasingly respectful of the environment. We learned the interesting success story of Aqua Dominus from Andrea Berardi, a company official. The details follow:
Can you tell us briefly about your company?
The idea of proposing instruments and equipment for the treatment of drinking water, was born at the end of the 2000s, from the awareness of the founders involved in the sector, that it would not be possible to propose a consumerist model exclusively to the detriment of the environment for many years to come, when in most countries the resources existed to deal with needs in a different way.
Simple but inappropriate everyday behavior was contributing to seriously endangering the environment day after day.
Massive advertising investments and extensive campaigns to denigrate mains water, by some companies, had conveyed the message that healthy drinking was only represented by bottled water.
In some extreme cases this may probably be a practical solution, but it is still inadequate, and sometimes worse than mains water.
Solutions were needed that were more appropriate to the question, and compatible with a modern society: AQUA DOMINUS was born.
A young and dynamic company that has set itself the goal through the industrial production and marketing of innovative products, of disseminating a different culture of water as a commodity, and of its best use: under the banner of practicality, economy, safety and respect for the environment.
What solutions do you offer? Can you talk about your product range and production capacity?
Hence the proposal of equipment for treating drinking water directly at the point of use. Equipment that makes it possible to have large quantities of drinking water at your fingertips on a daily basis, micro-filtered to eliminate any impurities, any taste given by disinfectants or anything else, making it as clear and transparent as spring water with a pleasant taste.
This was our primary aim, but we wanted to do more, to convince even the most stubborn consumers of bottled water, we cool it and make it carbonated to taste. To allow everyone a choice for the most appropriate use, we provide several high-performance lines:
- Professional Line that allows those who use water as a commercial product, to offer their customers, through our “redevelopment of the good table”, water treated according to their needs, served in exclusive and refined fine glass containers. This line includes equipment capable of dispensing water up to 280 liters per hour.
- Commercial Line for those practicing virtuosity and respect for the environment within private facilities with several employees: companies, commercial firms, law firms, gyms, etc.
Which aim to offer their employees, collaborators or customers, in the case of gyms and wellness centers, offering in addition to immediate on-site consumption, to have a small personal supply of water, perfect for their own tastes, available through the use of modern bottles.
- Linea Domestica at last also at home you can put an end to the slavery of procuring numerous plastic bottles, having to refrigerate them, and then disposing of the empties. It will also be possible to use micro-filtered natural water for many kitchen uses, as well as for excellent tea or coffee. With our equipment, this practice will be just a memory.
Water will always be ready, safe, pleasant and corrected to taste in both temperature and carbonation.
When we have occasional needs, e.g., guests, we will no longer have to worry about stocking up, filling the fridge with bottles hours in advance, having different types to suit everyone’s taste, we will only have to press a button and we will be able to have the water we want in the desired quantity.
This is the future, machines that help us, that simplify our life, that make it more pleasant and affordable for everyone.
To which countries do you export?
To all European countries, at the moment with a particular prevalence of western countries, where bottled water consumption is really high. Our equipment is sold through a network of qualified sales outlets, able to offer the full range and solutions for each need. Where AQUA DOMINUS is not yet directly present, it makes its organization available to deal with requests in any case.
What are the environmental benefits of your machines?
This topic, in addition to being the inspiration behind this industrial choice, represents our primary ethical objective. Without fanaticism, we allow ourselves to express ourselves on what is clear to everyone, even if it is often put in the background, or even ignored. Take, for example, the restaurant sector, which makes extensive use of bottled water for its business and for sales, or other commercial activities that also make only private internal use.
Analyzing some very simple, publicly known data, one is truly astounded at how much a seemingly small daily gesture can be worrying in the long run: Let us hypothesize how much one average/small catering professional could do for the environment, with a daily sale of only 250 liters of water, to achieve unimaginable environmental benefits:
What are the main goals of Aqua Dominus in the short and long term?
Aqua Dominus aims to considerably develop a more ecological and conscious idea in the use of drinking water, the tools exist and we propose them. A modern idea, already projected into a future that develops by partially eliminating that consumerism where it appears absolutely useless and sometimes harmful. By making people realize that gestures apparently aimed only at the environment often confer on one’s activity instead: added value, economic savings, a return on image.
We are absolutely convinced that bottled water is not a more ‘elegant’ and ‘refined’ product and that mains water is not just a second choice. But we know that for many people these issues are not an attractive and inspiring message to change their habits, so we will have to talk about safe drinking, money saving, convenience, etc. To this end, the commercial development of the sales network in the area will be prevalent in the coming period.
We believe that more direct contact with potential customers offers greater opportunities to raise awareness. We have the ambition to reach, with additional sales outlets, at least all the major European cities, thus offering customers the possibility of direct contact with our products and verifying the quality and goodness of our ideas with their own hands. The future will be to have, for domestic use, a ‘water refiner’ in every kitchen, as the oven, dishwasher or other electrical appliances are today.
Are you planning to introduce new products?
Our products are already at the top end of the market. They are of impeccable quality, made almost exclusively of stainless steel, with top-class performance, certified equipment and available in over 50 models, suitable for various needs for professional and domestic use. But we don’t stop there. The technicians during the pandemic period took the opportunity to develop some innovative solutions that will be present on our machines, such as:
- touch-less keyboards, where you only need to bring your finger close without touching the screen, to see what is required dispensed
- water treatment with UV rays directly at the outlet, so as to further avoid any contamination even under difficult conditions
- total use of materials that can be recycled several times over
- natural gases on all equipment
New models are being studied, suitable for specific sectors of use, with the utmost attention and care for design and the environment. Design and the environment, an inseparable combination for us, for which our proposals have so far received several national and international awards.
Anything you would like to highlight?
Every day we work to offer more tangible benefits from using our equipment at the point of use:
- superior quality of the water obtained, is the first fundamental requirement, which is followed by
- immediate availability of significant quantities of treated, chilled and carbonated water.
- elimination of the storage of still and carbonated water bottles,
- making the practice of refrigeration outdated and unnecessarily laborious and expensive of large quantities of bottles.
- almost total elimination of the cost of purchasing bottled water.
All this is aimed at stimulating sensitivity towards the environment, which is present in each of us, but which then sometimes the pace of life, lack of knowledge, and misleading messages, disorientate.
