Breakfast cereals, often known as cereals, are grains such as quinoa, cornflakes, and oats. Breakfast cereals are large & dynamic food industry sector, majorly in the UK, North America, and Australia. Two types of breakfast cereals available in the market that are distinguished based on their preparation before their consumption, including hot cereals and ready-to-eat cereals. Cold cereals or ready-to-eat cereals are considered to be the convenient option, and are consumed directly after mixing with yogurt, milk, or fruit. On the other hand, hot breakfast cereals, originally made from wheats and oats that requires cooking before they are ready for the consumption purpose. The breakfast cereals are easily available in the market through various distribution channels including supermarket, hypermarket, convenience store, and departmental store. This, in turn, contributes in driving the breakfast cereals market demand in terms of value sales. Moreover, ready-to eat breakfast cereals is one of the new trends gaining high traction in the global breakfast cereals market.
The breakfast cereals market consists of sales of breakfast cereals such as corn flakes, muesli, and porridge oats by entities (organizations, sole traders, and partnerships) that produce breakfast cereal products. The companies in the industry process raw materials into breakfast cereals, package and distribute them through various distribution channels to both individual customers and commercial establishments.
The main types of breakfast cereals are oats breakfast cereal, grains breakfast cereal and other breakfast cereal. Oat cereals are breakfast cereals derived from the same-named grain. Oats (Avena sativa) is a cereal grain that can thrive in a variety of environments. The different types of products include Ready-to-Eat (RTE), Hot Cereals and involve various packaging types such as boxes, pouches, others. It is distributed through various channels such as supermarkets/ hypermarkets, convenience stores, e-commerce, and others.
The expanding demand for ready-to-eat morning cereals highlights the market. Because of the rising health risks associated with highly processed foods, cereal consumption is crucial. As a result, demand for these products has risen as a result of changing lifestyles and a booming food industry.
Breakfast cereals are food principally prepared from grains or multiple grains such as corn, oats, wheat, and others that are consumed as the first meal of the day. The breakfast cereals can be eaten with milk and fresh fruits and it provides a healthy breakfast option for people of all age groups. These cereals are made utilizing whole grains without added sugar is proven to be a healthy and nutritive breakfast. Breakfast cereals comprise proteins, carbohydrates, vitamins, and dietary fibers which are useful to the health of consumers. Several breakfast portions of cereal are produced via extrusion. Remarkable companies promote their products for the health advantages that originate from eating oat-based and high-fiber cereals. Porridges, made up of barley, are a significant breakfast meal, which is now superseded by fiber-rich cereals.
