Crispeas are the latest innovation added to Beech-Nut’s snack portfolio, which includes Mini-Waffles with Hidden Veggies (unveiled in April), Melties, and Fruity Oat Bars. With each of its snack innovations, Beech-Nut aims to make it easier for caregivers to incorporate veggies and fruit into their child’s diet.
“We are excited to continue growing Beech-Nut’s snack offerings, especially with products that are veggie-forward,” said Jon Harrington, parent of two and Brand Director for Infant & Toddler Snacks at Beech-Nut. “I know it can be challenging to find snacks that your kids will love and that you still feel good about giving to them. Our new Crispeas are made primarily from peas, and offer a crunchy texture with a savory, delicious flavor that everyone in your house will love.”
Beech-Nut knows that parents head to the baby food aisle looking for snacks that serve as a soother, occupier, bridge to the next meal, and of course, a treat. Shoppers can feel satisfied when a snack’s first ingredient is a veggie, and it doesn’t contain any added sweeteners, artificial preservatives, colors, or flavors.
