“Since our debut in late 2020, we’ve been focused on reaching meat eaters and flexitarians because they are a key demographic in driving our mission of creating a healthier planet going forward,” said Sri Artham, CEO and founder of Hooray Foods. “Taste has always been the greatest barrier to people trying plant-based meats, so from the moment our original bacon hit stores, we knew there was more work to be done.”
Every strip of AWESOMER bacon now includes a variety of crispy and chewy parts, thanks to Hooray Foods’ evolved proprietary emulsion forming technology.
“We’ve spent more than a year and a half testing a variety of ingredients to improve our texture, researching flavors to create a rounder flavor profile, and conducting a comprehensive color analysis to elevate the appearance of the product,” said Hooray Foods food scientist Patrick Dziura. “The end result is a winning combination that delivers the full sensory experience of cooking and eating bacon.”
