The cookie, from health food company, FYXX Health, is packed with many of the vitamins and minerals that most people find themselves lacking in today, including vitamin D, Vitamin B12, Calcium, Magnesium and Zinc.
In a snack market dominated by high sugar, high carb, low fiber cookies, the Vitamin cookie offers health conscious consumers a guilt-free cookie that packs a nutritional punch, without compromising on taste.
“We believe in putting the good stuff in the fun stuff. We remove the guilt and add the goodness. It’s as simple as that. Even the healthiest and well-intentioned among us deserve a treat, and what’s better than a nutritious cookie masquerading as a naughty one?” said Sung Park, FYXX Health’s Founder and CEO, whose own personal health scare forced him to change his diet.
A longtime innovator, Sung partnered with experienced Dietician / Nutritionist, Stacy Kennedy, who spent 20 years as a Senior Clinician at Harvard Medical School teaching affiliate hospitals, to start FYXX Health, and set about reinvigorating the biggest offender in unhealthy foods – the snack industry – by offering the same great tasting products that our palettes, as well as our bodies, can enjoy and benefit from.
“We are bringing together two huge industries – the food industry and the supplement industry – that’s our “sweet” spot – and there is huge potential to make a really positive impact in that space, for our own personal health, our collective health, and for the healthcare industry as a whole” – added Park.
