Nish Kahve, which has been reshaping the market with its excellent and unique product options since 2015, on the way they set out with the goal of ‘unique coffee production’, is also securing its position globally as Turkey’s largest coffee pods producer. Nish Kahve, took a place in the sector with its different types of coffee, is getting ready to enter the American market soon.
Deniz Bengül, Co-Founder of Kahve Sepeti, stating that the pandemic conditions have changed the coffee consumption habits, talked about the new consumer habits and export targets of the Nish Kahve brand to Food & Ingredients International magazine.
Can you introduce Nish Kahve and give information about your products in the category? Which brands are you in the market with?
The service concept of us, as Nish Kahve, is to offer the perfect and unique taste of fresh coffee to the consumer, both as a producer and as a supplier. The primary one of the characteristics, distinguishing Nish Kahve from other coffees is that it makes a unique coffee taste by choosing green beans, which are above the sector average in SCA evaluation grades, from private farms of the country and the region that produce high quality products. The beans, having this nature, are always roasted with the same recipe in smaller roasting machines instead of industrial roasting methods. The Nish Kahve beans, which are carefully selected and roasted are packaged in such a way that the product inside can preserve its freshness for a longer time in accordance with BRC standards and having a valve so that they can reach you with the same taste. All products are offered to you with special labels that are prepared with the country, region, altitude and tasting notes of the seed used. Our products hit the shelves as Turkish coffee, Espresso, Filter Coffee, Flavored Filter Coffee, Practical Filter Coffee, Pod Coffee, Flavored Pod Coffee, Single Origin Coffee, Special Products, Powder Drinks, Cold Coffee, Glass Bottle Syrup, Filter Coffee Papers and cups. At the same time, we take place in the market with our Nish Kahve and Sirius Kahve brands.
Why Nish Kahve? Does the brand have a name story?
Nish literally has the expression ‘Unique’, namely a one of a kind product. It is originated from that we wanted to produce a coffee of unmatched quality by choosing the name Nish Kahve while positioning our brand. In this sense, we observed that the name Nish stood out especially in the studies we did. When we entered the sector as Nish 7 years ago, when we thought that whatever we do, we can offer a better coffee, a different product; we chose a unique product and brand, producing on incoming order, not making the product waited on the shelf by means of roasting it daily.
With which new product groups did you enter the year 2022, are there any new coffee varieties that you will introduce to the market this year?
In 2002, we made debut new product groups such as practical coffees and flavored pod coffees to our customers. In addition to this, we received great interest and appreciation by launching our 80- gram filter coffee products, especially due to the changing customer movements with the effect of the pandemic process.
What are the most demanded coffee types in the out-of-home consumption channel? How is the interest in Turkish coffee in particular? What do you think should be done to increase its awareness and popularity in the world?
The products that attracted the most attention in the out-of-home consumption channel are the 1 kg filter coffee and espresso coffee varieties, at the same time the 5-pack and 7-pack package products in pod coffees. Furthermore, as the coffee syrups can be used in pastry and cocktails apart from coffee, they took place among products that attracted intensive demand. In the matter of Turkish coffee the interest is very high. We exported Turkish coffee to Mauritius Island in Africa last year. We see that especially foreign tourists, who came to Turkey and had a holiday, seeking our coffee when they returned to their own countries. In addition to this, the interest in Turkish coffee is increasing day by day in foreign sales channels. That it is supported by the Ministry as a domestic and national product of ours, that it is constantly served in all of Turkey’s overseas representations, and that other state supports are formed will provide great convenience to us in order to increase its awareness and popularity in the world. Of course, we should not forget that the production, roasting and packaging of Turkish coffee in Turkey is one of the most important supports that should be done. As you know, a foreign brand roasts and packs the Turkish coffee they sell in Turkey abroad and brings to Turkey and sells. It is good to avoid them.
What do you think about the postpandemic development of the sector? Where is Turkey in the world in this field?
After pandemic, the biggest improvement was that the coffee consumed at work and on the street started to be consumed at home. For that reason, there has been a very serious increase in turnover in home fast moving consumer sales channels and online channels, and we see that this increase in turnover continues after the pandemic. When we look at the development in the world and in Turkey; it is also very pleasing that coffee consumption per capita is increasing in Turkey every year.
What do consumers expect in the coming period? What can you say about the changing consumer habits after the pandemic? How have the expectations of hotels and restaurants changed? How do you position yourself as a brand in this change?
The most important situation regarding the changing consumer habits after the pandemic is that the weights are decreasing. The customers now want products with a lower weight, and we see that the demand for coffee pods has increased significantly. There is also a very serious change in hotels and restaurants. I can say we see that large espresso machines, which we call very large boiler type, expressed as 2-3 spoons, have been removed and replaced with pod coffee in some restaurants. We see that the use of coffee pods has increased significantly, both in terms of ease of use, low electricity consumption, and most importantly, hygienically, without needing for expert personnel.
Can you give information about your R&D and P&D activities? What is your work on technology?
We are a company that has been attaching great importance to R&D and technology since the first day of its establishment. The production we have made at the moment is being done completely untouched both during the roasting of the coffee and in the whole process from that the roasted coffee is rested and then to that it is ground. Coffees are obtained in the way that green beans are taken on the air roasting machine and roasted in the form of pls-controlled profile in the machine completely in computer environment, and it ensures that we always obtain products of the same quality. Furthermore, after the coffee roasted with the special grinding systems we have built, is rest, it goes directly into the grinding machine and ground there. That all of these processes are done untouched makes a great opportunity for us to be able to consistently provide the same product quality, and also provide great benefits in terms of product hygiene.
Are there any new investments, projects on your agenda?
We are working on moving our production site to a larger area in order to meet the increasing production capacity. Our search for a production site is continuing. We will be able to produce in larger capacities with the new production site. This year, we will move to the new production site and work by doubling our capacity with an addition investment in both a new roasting machine, new filling machines and pods. In addition, we became accredited by NATO due to the new agreements we have made. We got ready to be able to sell goods to all facilities in NATO. We completed our FDA approval process to be able to sell products to the USA. All products of Akyıldız, Nish and Sirius, have received FDA approval today. We started to work to increase the market share in exports and to supply products to new markets.
