PRNewswire/ Seara, a food brand that is completely committed to high quality products, is set to launch Seara Shawaya, a first-of-a-kind innovation in the frozen foods category at Gulfood 2022, running from 13 to 17 February. The brand with presence in over 150 countries is part of JBS, the global leader in protein-based food.
“Following the company’s commitment to innovation and quality, we are proud to present our new range Seara Shawaya, the novel solution in the frozen poultry category. Roasted chicken has long been a favorite among the population in this region, and we are glad to be offering this new category that promises to meet the consumer’s need for convenience, taste and speed of preparation, tailored to local tastes and flavor preferences. Tested during researches among consumers in the region, the product guarantees to simplify the daily lives of women today, who juggle multiple roles with a greater demand of their time than ever before.”, said the company representative.
Frozen Halal Whole Chicken is the biggest category in Retail and Food Services. Served also in Rotisseries Restaurants or at Supermarkets, roasted chicken is a consumer favorite and Seara’s Shawaya Chicken will be the First Frozen Marinated Whole Chicken from Seara ready to be cooked straight from the freezer to oven or air fryer. For those who want to spice and flavor themselves their poultry, Seara also presents the First Frozen Tender Whole Chicken, which is the ideal solution as it comes already pre-marinated with brine so that chicken is tender and juicy, guaranteeing the juiciest chicken breast as preferred in the region.
