With the mission to deliver high-quality snacks to the masses, Feastables’ first launch is the MrBeast Bar, a gluten-free chocolate bar that starts with four simple ingredients, including organic cocoa. The MrBeast Bar is launching in three delicious flavors: Original Chocolate, Almond Chocolate, and Quinoa Crunch Chocolate.
Feastables is setting out to build an engaging consumer brand centered around gamified experiences that bring everything MrBeast is known for online – fan engagement, games, stunts, and spectacle – to the masses. In true MrBeast fashion, Feastables will be holding a massive sweepstakes totaling over $1MM dollars in prizes and offers. Ten lucky grand-prize winners will be selected to compete in a MrBeast YouTube video for the chance to win MrBeast’s Chocolate Factory.
Growing up with Crohn’s made MrBeast aware of the need to make higher quality snacks more accessible. He’s setting out to do just that, and bring the fun. “Be on the lookout for exciting stunts and giveaways with every Feastables drop,” says Donaldson. “No other brand is creating quality snacks with a focus on fun at a mass scale, and I’m excited for everyone to experience it.”
