International Food Products and Processing Technologies Exhibition (WorldFood Istanbul), which is the international meeting point for the Turkish food industry, will be held for the 29th time this year and is preparing to introduce many new products to the food sector at TÜYAP Fair Convention and Congress Center between September 9-12, 2021. Many brands and manufacturers specializing in retail chains, beverages, dairy products, meat and chicken products, fresh vegetables, fruits, seafood, frozen products, staple foods and oils, sugary products, bakery products, cereals and nuts will get together at WorldFood Istanbul.
“WorldFood Istanbul offers both information and opportunity”
Exhibition Director Semi Benbanaste stated his views on WorldFood Istanbul, which will be held for the 29th time this year: “WorldFood Istanbul, which we will organize for the 29th time this year as Hyve Group, aims to lead the development of the industry since our first organization, and in the light of this goal, we bring together the leading stakeholders of the industry every year. Playing a major role in the progress of the food industry and contributing greatly to the Turkish economy and creating business opportunities, WorldFood Istanbul offers its exhibitors the opportunity to do business in different markets as well as being updated about new things.”
Despite the Pandemic in 2020, foreign visitors exceeding 29% because of the “safe trade, 365-Day exhibition organization” approach
The pandemic caused by the COVID-19 virus, which was seen in China at the end of 2019 and affected Turkey as well as the whole world in the first quarter of 2020, brought the commercial activity to a complete standstill globally. Following the ending of the lockdowns, WorldFood Istanbul was held in November under intense security measures and had great success despite the pandemic. At WorldFood Istanbul, which was organized by adopting the approach of “Safe Trade, 365-Day Exhibition Organization” last year, nearly 6 thousand visitors from 145 countries were hosted and 29% of these visitors were foreigners. In WorldFood Istanbul, which was held by adopting an understanding of a new generation exhibition, more than 90 buyers from 13 countries collaborated with the participants through the virtual trade platform called Hyve Connect. Compared to the previous year, the number of visitors per participant increased by 15%. While many exhibitions were closed during the pandemic, WorldFood Istanbul took the necessary precautions and reached very efficient statistics with its various digital services such as Hyve Connect, which was created considering the understanding of new generation exhibition. Besides, it is expected to enhance its success this year despite all the negative things that happened in 2020.
This Year, over 200 invited buyers will be at WorldFood Istanbul with the hosted buyer program
WorldFood Istanbul 2021 will host important buyers from different parts of the world this year as well, with the strong cooperation with İHBİR and the Hosted Buyer Program, which plays a crucial role in exports. More than 200 hosted buyers, mainly from important places such as the Middle East and North African countries (MENA), Balkan countries, CIS countries, South & North American countries, Southeast Asia, will be hosted at WorldFood Istanbul this year.
Tech startups that radically change the way the industry does business will be at Food Tech Garage
The Food Tech Garage area will be created in cooperation with Age Provocateur and will host techno entrepreneurs during the exhibition. In this area, food entrepreneurs will be able to exchange views on how they can transform their businesses by using more advanced technologies through drone and robotics technology applications, while bringing their augmented reality, virtual reality, internet of things and artificial intelligence-based products to the industry.
