Barış Yaşbala, who is the Co-Founder of Multiligo, stated that companies whose customers are businesses should center upon digital marketing in order to gain new customers and enhance their request for proposals and appointments. Yaşbala said “Digital marketing has become necessary for B2B companies.”
Barış Yaşbala carried out the evaluations about the procedures that lead companies that want to make new proposals and appointments. Yaşbala, who stated that digital marketing is one of the most important sources of proposals or appointments requested by businesses working with a B2B (Business to Business) business model to reach new potential customers, recorded that “Companies whose customers are businesses may have difficulties to find new customers along with their contracted customers. Social media platforms form a significant basis for requests for proposals and appointments. There are a great number of channels with targeting options like that.”
Yaşbala, who stated that “Digital marketing is irreplaceable for B2B companies.” added also “B2B companies should focus on digital marketing so that they can gain new customers and increase their requests for proposals and appointments” and he continues as follows; “Businesses should organize digital advertising campaigns aimed at their goals in social media. Digital marketing processes just as customer requests form creation, brand recognition advertisements, mobile application advertisements and advertising works on popular sites are the processes that serve the sales and marketing objectives of companies.”
“Users should find out what the product is the solution for”
Yaşbala expressed that one of the best ways to reach potential customers who are actively looking for a service or product in digital media is Google ads. Barış Yaşbala, who remarks that people who do not actively search can be reached mostly via Google Visual Advertising Network, Facebook, Instagram and LinkedIn, stated that other potential customer group are the people who are not in need of a product or service yet and said, “If your product is an progrresive product, firstly users need to understand in which areas the product is used.”
“Sectoral targeting is important for targeted rates of conversion”
Yaşbala, who is pointing out the importance of the forms presented to visitors that are directed to websites, said that, “Website visitors firstly check over the details of the products or services. Afterwards, if they go for the products and services, they fill up a form. At this point, the forms that appear in the product or contact page matter. Besides, special pages can be designed for advertisements. Forms should function properly on both desktop and mobile phones.” Yaşbala stated that “The customer request form provides a new brand recognition to introduce brands to the target audience.” Yaşbala remarked that sectoral targeting is also significant in order for potential customers visiting the website to turn into real customers and achieve targeted conversion rates. Yaşbala said “”If you are working with a business-to-business (B2B) model, the important thing for you is that your advertisements should be seen by people in the relevant country and sector.” and he continued as “Here, the department and title of the decision makers are important in the product and service procurement process.” Yaşbala expressed that “What cannot be measured cannot be managed! Digital ads are the most measurable advertising medium in the world. Advertising data must be measured and analyzed at a high level. In this way, action can be taken.”
