Seluz, which was the export leader of 2018 and 2019 in fragrance chemicals industry, has introduced its success in fragrance to food flavor. The experienced company, which established the first fully integrated robotized fragrance production facility of Turkey and Middle East, offers the flavors needed by the food production industry to the professionals with Seluz quality.
Established with 100% Turkish capital, Seluz which has made a distinguished name for itself with awards and the rapid growth achieved in fragrance sector since 2007, began its works in 2018 in order to transform the inspiration it receives from nature to taste. Seluz, which made a successful entry into the food flavor industry with an import input of over 200 million dollars in Turkey annually and a market volume of over 320 million dollars in total, has started to design and produce value-added products for a wide range of food products in its new flavor headquarters that was established with an additional investment of 20 million dollars over 15,000 m2 just near its R&D, production and management campus in Istanbul. The experienced company expert flavorists in their fields and distinguished flavor library that includes various flavors.
“Turkish food producers will compete with world brands”
Entering the flavor sector with the mission of supporting national production and supply in the food industry in Turkey, Seluz also carries its successful strategy in the fragrance sector into flavor to increase the competition of Turkish companies with international brands.
Founder and CEO of Seluz, Murat Öztürk summarizes the subject as follows: “Flavor industry’s market volume is 14 – 15 billion dollars across the world. In Turkey, we foresee a market volume of 320 million dollars. An important part of this amount, which is about 200 million dollars, is unfortunately met through import. We have invested in flavor sector, because there are too few flavor producers in Turkey, and we know that automation is not well established even in the largest of the manufacturing companies. On the other hand, we manufacture value-added products. We have succeeded this in our fragrance branch as well. Therefore, search for a new field with value-added products urged us to invest also in the flavor industry in which we can utilize our R&D power. With the investments to be made in R&D, production, technology and human resources, we strongly believe that flavor industry in Turkey will be rapidly developed; production of value-added products will be rapidly increased; and export figures will be improved. Besides, we want food producers in Turkey to be more competitive worldwide. For this reason, by producing flavors same as the European standards, even with more precise processes compared to them, we offer more affordable and quality products to our food producers much faster. And this will enable Turkish food producers to be more competitive worldwide.
Annually 30 thousand tons of flavor will be produced untouched!
Entering the flavor sector to develop different flavors in many food categories, especially bakery, beverages, confectionery and dairy product groups, Seluz continues the creations of all its flavors with the team led by 4 senior flavorists who are among the best in the world. Seluz, which can produce liquid and powder flavors in a short time in production lines containing the latest technologies, distinguishes itself from its competitors in terms of technology with its high-volume full automation robotic lines. The flavor base, which includes advanced technologies including as well the huge Spray Drying Tower that turns liquid into powder, has the capacity of producing 30.000 tons of liquid and powdered flavor. Seluz, that executes its production on fully automated robotic lines with the ability of automatic dosing from 0.05 gram up to 5 tons, is the first and only company of Turkey and the nearby geography with this dosage precision.
“First and only company of Turkey that can produce with a precision of 0.05 gram!”
Regarding the flavor investment in which they will offer the flavors of the nature to the food industry, the leader of the success story of Seluz, Murat Öztürk states: “In our production facility, which possesses the cutting edge technology and supported with fully automated robots, the most unique components of nature and science are blended with fully automated and integrated processes. Our flexible and large-scale production robots enable us to produce and deliver customer demands in the fastest way. The fact that we execute the flavor production in our central headquarters in Istanbul provides us the opportunity to offer advantages to our customers in terms of general production expenses and logistic costs. Our customers are aware of the fact that they can obtain the highest quality flavors from Seluz, which they could import from Central and Western Europe or from any other country of the world. In order not to let our customers down, we pay attention to keep our service quality at the highest level. In accordance with our supply chain policy, each raw material included in the production process and each manufactured product unexceptionally undergo a very precise control and be subject to GC analysis that provides an examination on molecular level. We enable our business partners to differentiate in competition with our market analysis, consumer trends and even concept development processes that we offer to add value to product development and all business processes. This philosophy and business policy enables us to become prominent in the market. We can dose automatically from 0.05 gram up to 5 tons with fully automated robotic systems. We are the first and only company in Turkey and the nearby geography that can produce with such precision. We are trying to touch beyond the senses. There is perfectionism in our codes. We owe our success to our perfectionist and customer-oriented philosophy, qualified human resource and investments in high technology.”
