One of the fruit juice producers in Turkey, Meysu will launch two new products annually, after getting satisfactory demand for their Frutbox, introduced last year. Bekir Gulduoglu, chairman of the company said, “We aimed to increase our market share of 6 percent up to 18 percent in four years by introducing new and innovative products we develop by learning choices and tastes of our consumers. We are growing by investing on new products. One of the prospective products will be iced tea.”
“In our factory of 24 thousand sqm in Kayseri Organized industrial zone we produce 90 fruit drinks out of 9 different fruits. Last year we invested 11 million Euros on production lines. Our annual capacity is about 120 million liters. Frutbox, the new product we launched last year, was developed by investing 4.5 million euro. We produce products that are sold both under our own brands and by our larger customer’s brands.
