* Led by Istanbul Chamber of Commerce (ICOC), Turkey is one of the largest national exhibitors at Anuga Food Fair. Turkish exhibitors have a lot of surprises to offer to their visitors.
There are almost 300 Turkish exhibitors at this year’s Anuga Cologne, the world´s leading food fair for the retail trade and the food service and catering market. FOOD TURKEY magazine made a preview of their participation in the fair and found out that there will be a broad range of products coming from Turkey to the world platform of the industry.
We asked three questions to some of the exhibitors and got their responses for the readers to evaluate the Turkish representation at Anuga and their views on the show.
The questions were:
1- Which products are you displaying at Anuga this year?
2- What surprises will your visitors see at your stand this year? Any new products?
3- How important is Anuga for your company? What other exhibitions have you participated or will you attend this year?
Their impressive responses follow:
MUSTAFA TOPAK, FOREIGN TRADE MANAGER, AKSU ÇİKOLATA-ŞEKERLEME:
Which products are you displaying at Anuga this year?
We are displaying all of our range at Anuga this year. Our gift chocolates, bar chocolates, chocolate covered biscuits, chocolate topped biscuits, soft and jelly candies, hard candies etc.
There are many other kinds and brands of creamy chocolate bar products in the fair. We depend on our quality to compete with them. Our products that are sold under Max Joy, Axumax Nugamax Choco Coco and Bisqobar, all liked by consumers. They even become a brand in Far East and Middle East.
What surprises will your visitors see at your stand this year? Any new products?
Actually there are many surprises for our visitors and customers this year. As we mentioned before we started to produce specific and new items. The second part of 2015 brought us new products which are BISQOBAR (biscuit topped with different fruity flavors and chocolate), CHOCO COCO (Milky Compound Chocolate Coated Coco),Nugamax (compound chocolate coated with caramel and nougat), AXUMAX (compound chocolate coated with caramel and biscuit), MAX JOY Series (compound chocolate coated with various fruity flavors nougat), AXUMAX ALMOND (compound chocolate coated with almond cream and biscuit) AXUMAC COCO (compound chocolate coated with coco cream and biscuit) JELICEY (fruity and cola flavors jelly candy) and TOFFISTICK (fruity soft stick candies) As you see Aksu brings new varieties and opportunities with its products chain to the markets.
How important is Anuga for your company? What other exhibitions have you participated or will you attend this year?
We know that Turkey is among the most leading national exhibitors at the fair. The suppliers are coming from 98 countries. So, Anuga is one of the most important trade fair in our sector. We have pleasure and honor serving to precious clients as Aksu Food with our Renewed kinds of Products. Aksu Food’s goal is to ensure their export endorsement exceed twofold previous years figures. According to the opinions in Aksu, Export has a high priority in their business. So, they have an high skill staff working on market investigations and good relationships with their customers. Aksu focused on new regional countries for exports, however Aksu products are sold in 70 countries. Aksu is attending more or less 12 exhibitions in a year arround the World. The fairs of this year are WorldFood Istanbul, Anuga Germany, Sweet & Snacks Middle East, Gulfood Dubai Sial Paris and also many different fairs arround the World.
Aksu is not only seeking for new markets. Reason for this is, Aksu is a company involved in quality process and within this context they are advised to grow vertically not only horizontally. Consequently, Aksu is aiming to grow vertically in the markets we are present. While doing this, Aksu is trying to enter the growing markets or markets claiming the potential to grow, like national and regional markets, in the country we exist. Aksu is hoping to make their brand Aksu Chocolate and Candy more permanent. Despite the fact that Aksu has many rivals, as Aksu Food, are exporting large amount of chocolate and candies. As for domestic market, Aksu is in a more active position and will strengthen this position more later on. The stuff of Aksu is never afraid of competition; as long as we manufacture goods of quality, care about branding, innovation and R&D. So far, we are having a hard to satisfy the demands despite the hard competition.
İBRAHİM ÖLÇAL, MEMBER OF THE BOARD, ALESTA FOOD INDUSTRY & FOREIGN TRADE INC.:
Which products are you displaying at Anuga this year?
Our company will introduce the Pasta – Spaghetti and Semolina products which we are producing since 1985.
What surprises will your visitors see at your stand this year? Any new products?
This year our company is proud of being 30 years in the sector with a successful and decent brand for our customers. This year we are showing up with our new corporate identity and our new brand “CHEF”. Also we will inform our customers regarding our investments in brand new machines and expanding our production capacity.
How important is Anuga for your company? What other exhibitions have you participated or will you attend this year?
This year we are attending to Anuga for forth time. It’s a good opportunity to meet our existing customers and expanding our business. We always care for face-to-face meetings with our clients therefore exhibitions are really important for us. We will have our booths and meet with our customers at Gulfood/Dubai and SIAL/France in 2016.
SADETTIN OKAN, EXPORT MANAGER, GÖYMEN AGRICULTURAL PRODUCTS IND. & TRADE INC.:
Which products are you displaying at Anuga this year?
We, as GOYMEN, are manufacturer of semolina, spaghetti and pasta products in Gaziantep, Turkey since 1956. We are going to display in our stand spaghetti and short pasta products produced with durum wheat semolina in different packing size and shapes.
What surprises will your visitors see at your stand this year? Any new products?
Our production capacity is increased with new spaghetti line and we are going to offer very competitive prices with short delivery terms.
How important is Anuga for your company? What other exhibitions have you participated or will you attend this year?
Anuga is the world’s biggest and most important business platform in Europe for the international food industry. As you may know there are more than 100 countries are exhibiting in the fair. For this reason, it is very important for us to be in this platform as a manufacturer in food industry.
We have been participating regularly Anuga and every participation is exciting for us. Also, we have been participating SIAL in Europe and Gulfood in Dubai every year.
Additionally, depending on our targets in the markets, we are participating Foodex in Japan, Hofex in Hong Kong, FHC China in Shanghai, FHA Singapore in Singapore.
PINAR AKOVA, EXPORT MANAGER, ZEYTURSAN FOOD & TRADE INC.:
Which products are you displaying at Anuga this year?
We are presenting all of our product range at the exhibition, which are PICKLED VEGETABLES (Gherkins, Peppers, Red Beets, Capers, whole and sliced), ROASTED VEGETABLES (Red Peppers, Eggplants)
What surprises will your visitors see at your stand this year? Any new products? We welcome our customers at our stand to taste the various kinds of products. We also would like to inform our visitors about the wide range of food service packaging in addition to our retail segment.
How important is Anuga for your company? What other exhibitions have you participated or will you attend this year?
Anuga is vital as being one of the biggest food industry exhibitions in Europe and a great opportunity to meet new buyers in the field while interacting with our current customers in person. Besides Anuga, we participate to several other PL exhibitions in EU, USA and Middle East.
ŞERİFE SATOĞLU, EXPORT MANAGER, KARTAL FOOD INDUSTRY INC.:
Which products are you displaying at Anuga this year?
As a miller, at Anuga we will be displaying a variety of flour, from wheat to rye to stone milled options. In addition to flour, we are also showcasing our wide range of baking mix products, under our brand name Farina Bella. These consist of cake mixes, cookie mixes, dessert mixes as well as baking aids such as whipped cream mix or powder sugar. We also have some new products to introduce as well, stevia sweetened mixes.
What surprises will your visitors see at your stand this year? Any new products?
Farina Bella is on the shelves with its newest additions for those who want to serve delicious yet light flavors to loved ones. The low calorie, high taste Farina Bella Diabetic Puddings and Light Cakes are ready for dessert lovers who want to stay fit and healthy.
Sweetened with Stevia, Farina Bella light and diabetic products are high in fiber content, are easy to digest, and contain no harmful additives.
Light Cake and Diabetic Pudding series will be new must-haves for tea parties, gatherings and feasts.
How important is Anuga for your company? What other exhibitions have you participated or will you attend this year?
We see Anuga as a great opportunity to introduce our new products for the first time. Anuga has been a leading fair for years and its one of the few fairs we choose to attend.
