Beypi Company is based on Beyyem company, which was established in Beypazari, Ankara, in 1979 to produce mixed fodder. Beypi was founded to produce chicken production in 1986, in Goynuk, Bolu. It became an integrated plant with additional breeding flock, incubators, etc. Later on a second incubator, mix fodder mill and poultry house was established in Bolu. Cooked chickens and full fat soya production lines were added. In 2004 all assets of the company were handed to Beypi Company, which became the second largest company in its field. Mr. Teoman İnal, assistant general manager of Beypiliç, gave the details of their success story:
On technology used in Beypilic
In our integrated plant the most up-to-date technologies are utilized both as machinery and software systems. Our aim is to operate a continuous production and control processes. The equipment and systems used in the factory have chosen with great care and sensitivity to provide the highest quality standard to the customers.
On product varieties
We produce about 150 varieties of chicken products. We do our best to offer the most practical product for consumers to facilitate their preparations and healthy cooking.
On market share in processed chicken products and plans for the future
Domestic consumption of ready to serve products is far behind the level of the Europeans. Share of cooked and ready to serve kinds are less then 5 percent. However, it gains momentum during the last few years.
On export markets targeted and targeted sales in foreign countries
We have been exporting to Iraq, Azerbaijan, Tajikistan, Russia and Kyrgyzstan. Presently, we are focused on Russian market, since we are new in this country. As for our targets we already reached 32 thousand tons per year. It can be doubled in the future.
It is known that Turkey has an important share in poultry markets in the world. Efforts are going on to meet the growing demands by expanding capacities. When realized this, what do you think that Beypilic would find shelves in which countries?
Our main target is to realize our activities in a safe and reliable way. For this reason it is our responsibility to provide a trustable and healthy working atmosphere. We stand for producing quality products and render quality service thereby obtaining maximum customer satisfaction. We offer value added products and services for our customers and business partners as well as for our shareholders. Our basic motto is, “We do not offer anything we don’t eat to our customers”. It is all of our personal’s slogan and principle. Every product bearing the brand of Beypiliç offers reliability with its being healthy, quality and taste. We never have antibiotic or hormones in our products. Our company has possessed a lot of quality standard certificates for its operations from supplying raw materials till the consuming process. Beypiliç has always managed a lot of firsts with its adherence to international standards and quality factors at all stage of its operations. So, we are planning to take place in every shelf in the world markets.
Productions of poultry products in selected countries (000 tons)
2010 | 2011 | 2012 | 2013 | 2014 Tahmin | |
USA | 16.563 | 16.694 | 16.621 | 16.976 | 17.276 |
CHINA | 12.550 | 13.200 | 13.700 | 13.350 | 12.700 |
BRASIL | 12.312 | 12.863 | 12.645 | 12.308 | 12.678 |
EU | 9.202 | 9.320 | 9.565 | 9.800 | 9.950 |
INDIA | 2.650 | 2.900 | 3.160 | 3.450 | 3.725 |
RUSSIA | 2.310 | 2.575 | 2.830 | 3.010 | 3.100 |
MEXICO | 2.822 | 2.906 | 2.958 | 3.002 | 3.060 |
ARGANTINE | 1.680 | 1.770 | 2.014 | 2.060 | 2.080 |
TURKEY | 1.420 | 1.619 | 1.707 | 1.760 | 1.810 |
TAILAND | 1.280 | 1.350 | 1.550 | 1.500 | 1.600 |
INDONESIA | 1.465 | 1.515 | 1.540 | 1.550 | 1.565 |
OTHERS | 13.981 | 14.487 | 14.953 | 15.307 | 15.748 |
WORLD | 78.235 | 81.199 | 83.243 | 84.073 | 85.292 |
Source: USDA April 2014LivestockandPoultry: World MarketsandTrade
Turkey’s Poultry Projection (ton)
YEARS | Chicken Meat | Turkey Meat | Farm and Egg Hens, Other Poultry Meat | Total |
2014 | 1.887.000 | 46.900 | 95.600 | 2.029.500 |
2015 | 2.000.000 | 49.800 | 102.300 | 2.152.100 |
2016 | 2.129.000 | 52.600 | 108.400 | 2.290.000 |
2017 | 2.259.000 | 55.500 | 113.800 | 2.428.300 |
2018 | 2.388.000 | 58.300 | 119.500 | 2.565.800 |
2019 | 2.533.000 | 61.200 | 125.500 | 2.719.700 |
2020 | 2.659.000 | 64.000 | 131.800 | 2.854.800 |
2021 | 2.785.000 | 66.900 | 137.700 | 2.989.600 |
2022 | 2.927.000 | 69.800 | 143.900 | 3.140.700 |
2023 | 3.060.000 | 72.600 | 150.400 | 3.283.000 |
2024 | 3.208.000 | 75.500 | 157.200 | 3.440.700 |
2025 | 3.349.000 | 78.300 | 164.300 | 3.591.600 |
Source: BESD-BİR
What do you think about the works and promotions realized about consuming chicken meat?
As Beypiliç we have always made activities at domestic and international fairs. In addition, we are conducting regional promotional works through our dealer network scattered all around Turkey. Contrary to many newspeak giving bad impression about chicken meat Beypiliç gains consumers satisfaction and admiration thanks to its hygienic production technology and proven quality.