* Aksu Chocolate and Candy made a new start to the second part of 2015 with new product groups.
Producing chocolate and candy for 40 years Aksu has been continuing its business life with new facilities and new products. The success of the company is standing by adherence to quality, solution oriented with customers and innovations. The company has recently offered new developed products to its customers and new markets. Aksu attaches great importance on research and development in order to develop various products and compete in the sector.
“Our Journey began in 1976 and continues for 40 years without interruption”
Since 1976, Aksu has been providing chocolate and candy products globally with its professional team as AKSU Chocolate&Candy. As a result of clients satisfaction the company has been growing continuously and extending its services with faster, efficient, confident and favorable price choices by dealers in all markets in the world. The most important aim of Aksu Chocolate&Candy, according to the managers of the company, is to hearing their motto, which is ‘Proliferative Tastes with Sharing’, all over the world. “We have the pleasure and honor of serving to precious clients with our renewed kinds of products. Today, our production in 10,000 m2 closed area reach to 81 provinces and 70 countries through our dealership network. With the volume of exports we have contributed to the country’s economy at the same time providing a large volume of employment for Turkish economy. Our journey began in 1976 has been continuing without any interruption for four decades,” says an official at the company. Today Aksu has been continuing its activities with an increasing share of food taste while offering all the people in the world mouth-watering Aksu trademark tastes. Presenting their unique and delicious products to their consumers with the inspiration they receive from their courageous and innovative structure, Aksu has an assortment of more than 100 products in the categories of snacks, licensed products, kid’s products and treats. Aksu has been rapidly moving up the ladder of success in its business sector both in Turkey and in the world by focusing on passion and on creating difference and thus has been carrying out exports to more than 70 countries worldwide.
Aksu has set very ambitious targets for 2016
As mentioned before the second part of 2015 brought new products to the company such as Bisqobar (biscuit topped with different fruity flavors and chocolate), Choco Coco (milky compound chocolate coated coco), Nugamax (compound chocolate coated with caramel and nougat), Axumax (compound chocolate coated with caramel and biscuit), Max Joy Series (compound chocolate coated with various fruity flavors nougat), Axumax (compound chocolate coated with almond cream and biscuit), Axumax (compound chocolate coated with coco cream and biscuit), Jelicey (fruity and cola flavours jelly candy), and Toffistick (fruity soft stick candies). The company has set new and higher targets for development of new and innovative products for 2016.
“We will continue to say the potential of Aksu to the World”
Aksu Food’s goal is to ensure their export endorsement to exceed twofold of previous year’s figures. According to the opinions in Aksu, export has a high priority in their business. So they have a high skill staff working on market researches and good relationships with their customers. The company focused on new regional countries for exports, however Aksu products are sold in 70 countries. Aksu is attending around 12 exhibitions in a year around the world. The fairs of this year are WorldFood Istanbul, Anuga Germany, Sweet & Snacks Middle East, Gulfood Dubai, Sial Paris and some other fairs around the world.
Aksu is not only seeking for new markets. Reason for this is, Aksu is a company involved in quality process and within this context they are advised to grow vertically not only horizontally. Consequently, Aksu is aiming to grow vertically in the markets it exists. While doing this, Aksu is trying to enter the growing markets or markets claiming the potential to grow, like national and regional markets, in the country they exist. Aksu is hoping to make their brand Aksu Chocolate and Candy more permanent. Despite the fact that Aksu has many competitors, Aksu has been exporting large amount of chocolate and candies. As for domestic market, the company is in a more active position and will strengthen this position more later on.
