In its product portfolio MB brand contains 25 lines. One of the major producers of olive products Marmarabirlik decided to outsource its domestic distributorship to one of the largest organizations in Turkey.
Contract between the two companies was signed recently in a meeting that was participated by top-level managers from both sides and other guests.
Hidamet Asa, chairman of Marmarabirlik, said about their decision, “We are the greatest producer of olive products in Turkey. Our products are sold in 47 countries, as well. The contract is the first for Marmarabirlik. We aimed to empower our efforts in selling side of our business. In 2014 we had record sales of 36.3 thousand tons. With an aim to support our main brand Marmarabirlik, the leading company that produce naturally fermented olive products, we developed a new brand, MB. We targeted to sell 40 thousand tons of products in 2015 with our both brands. By now we have been selling Marmarabirlik products in Turkey through wholesalers. The products under MB brand are to be sold by our partner company who will be our sole distributor for the brand in Turkey.”
Partnering company, Duzey, is one of the leading sales organizations in Turkey. 6 thousand tons of olive products are expected to be sold under MB brand.
General manager of distributor company, Metin Yilmaz, also expressed his satisfaction and said, “We are proud to cooperate with Marmarabirlik who is the first name associated with olive in Turkey.”
Chairman Asa added, “We plan to revise our targets and sales organization of MB brand in abroad. We have been supported by the individual powers of our 32 thousands of producing members. We are grateful for their efforts and supports on the way of being a powerful brand in Turkey and in abroad.”
