“Nowadays circumstances require possessing a brand name at once. For example, when we look back, each company`s ultimate goal was to be able to produce high volumes. Every new product would sell as long as it had the right price within its own classification. This chain would continue with the turnover from sales. This basic chain reaction went through a change within the years and became more complex. While in earlier times “high volume production” would represent the most valuable asset of a company, today “high quality production” stands out as the most important asset. It is very hard to catch up with this rapid change that is now replaced by the term “innovation”, bringing it to a more valuable level. In today`s circumstances, not only high capacity, high quality and innovation but also communication, that is, awareness of your performance plays an important role. No matter how satisfactory, how innovative or high class the products are, not being able to communicate these to the consumers has a negative effect on the dynamism of the producer.”
Kazim Tayci, General Manager of Tayas Food lectures as above and says, “As Tayas apart from producing high capacity high class products, innovative changes have enabled us to export today to 110 countries. With these values that we apply without compromise, we are now restructuring nationally. Especially with our qualitative and innovative values we are taking serious steps towards becoming a “valuable brand”. It is one of our greatest goals to become a trademark nationally as well, as we have already achieved this internationally.
“We are meeting our consumers as a dependable, high quality and innovative company in familiar harmony with our staff. During our 42 years of experience we have learned these concepts very well. The most important lesson I received from my very valuable tutors, my father, our Chairman of the Board Mr. Sevket Tayci, and my grandfather Haci Kazim Tayci is, that the biggest asset is to be dependable. Observing that the term trust, which was the major fundamental concept at the foundation of Tayas Food almost half a century ago, plays a more and more important role within time, this shows that Tayas Food was years ago build on very strong grounds.
“We are a very big family with our staff of 800 people and this family is growing day by day rapidly with our key sentence that we have been emphasizing for years: We have always been producing the best and will continue to do so.
“Our history began in Konya in 1965 in a small workshop and continues in our modern plant in Gebze-Kocaeli where we moved in 1991.
“Today, Tayas has become one of the most important producers of compound chocolate, candy and chocolate products in Turkey and worldwide. While achieving great success in international markets, Tayas is able to target different tastes with a product range including more than 250 different varieties.
“Tayas owes its experience in export to the high quality and hygiene control norms that are applied without compromise. Tayas is certified by the Turkish Standards Institute with a Production Adequacy Certificate and is further accredited for compliance with HACCP and ISO 9001:2000 standards.
“With its ability to comply with the strictest food codexes of different countries and performance of detailed food analysis, Tayas makes unconditional customer satisfaction its principle and continues applying this successfully. The “Gold Star Quality” reward given in Geneva-Switzerland in 2000 has proven Tayas` success and strengthened its thrive for perfection.
“One of the main features of Tayas, apart from quality, is continuous development. In line with the Marketing Department, Research & Development as well as Production Development departments play guiding roles for new products, and key roles for the development of existing products.”
With 33,000 m² indoor space, Tayas provides work opportunities for 700 people, running a production capacity of 130 tons per day of which 75% are exported to 110 countries worldwide. In the local market, Tayas is not only supplying the chain stores but has further started to supply the traditional channels through a distribution system.
Tayas continues its efforts daily to reach wider target audiences with its growing product range, to improve its industry and to work for a sweeter world. With the pride of having always produced the very best, Tayas`s major goal is to continue producing the best.
