ICOC led the way for 247 Turkish exhibitors to offer a wide range of products including some firsts, novelties, new trends…
Anuga has always been an attractive fair for the Turkish food exporters but it has been exceptional this year because the world fair hosted a record number of 247 Turkish exhibitors. Led by Istanbul Chamber of Commerce (ICOC) the Turkish exhibitors showcased a very big range of products including some novelties contributing to the world food industry.
Being the influential voice of the industry FOOD TURKEY conducted a comprehensive survey with the top officials of the participating Turkish companies. The responses all pronounce their satisfaction with the performance of the fair. They also have high hopes for the future of the Turkish food industry. Their roadmaps also are revealed… Enjoy the interesting comments and information:
EVREDAVRAN, Export Manager,TARISZEYTINA.S.:
How was Anuga 2013? Were you satisfied with the performance of the fair?
With the number and quality of visitors and countries represented, this year’s Anuga proved once again that it is the most important food fair in Europe. It was more efficient than we expected. We had a chance to meet with our existing customers and also made numerous new contacts from different countries.
What did you offer at the fair? Did you have any novelties this year? Did your stand arouse interest from the visitors?
We offered the opportunity to present our identity as one of the biggest cooperatives of olive and olive oils in Mediterranean Region. And also our extensive portfolio included standard and high end products of olives and olive oils.
Anuga provided us to showcase our brand new product “First Harvest Unfiltered Extra Virgin olive Oil”. We had a positive response from both our current customers and from potential buyers.
How would you rate international food fairs? Which ones are the most important ones?
Anuga is the largest and one of the most important food fairs in the world. It is a real meeting point for decision makers and suppliers. We exhibit every two-year at Anuga and Sial Food Fairs. There are also other important fairs outside Europe such as Fancy Food, Foodex Japan and Food fairs that are held in China.
Which fairs are you planning to exhibit in 2014?
We plan to exhibit at SlAL, Fancy Food and numerous fairs in Far East Asia.
ZiYADURU, DURU BULGUR FOOD INC.:
How was Anuga 2013? Were you satisfied with the performance of the fair?
ANUGA 2013 was very satisfactory from our side. We had many visitors from all over the world and this year visitors from Far East (Japan, China, Taiwan) and visitors from South America (Argentina and Brazil) were interesting for us. All of the visitors were professionals from the food distribution, retail or production industries.
What did you offer at the fair? Did you have any novelties this year? Did your stand arouse interest from the visitors?
This year we had our DUAL BULGUR SERIES new to offer in the fair. DUAL is the Bulgur mixes with different grains. We have bulgur with lentils, bulgur with chickpeas, bulgur with roasted vermicelli and bulgur with mushroom. You can have different bulgur with different flavors in just 15 minutes. The product is prepared in 250 gr.
Bulgur’s awareness is very low in the world, therefore in order to introduce it to the visitors, we prefer to cook different bulgurs with different flavors to show them the taste and to show them how it was easy to cook. Our cooking shows aroused interest inthe visitors. Especially the taste aroused a lot interest in the product even though the visitors do not have the bulgur idea in their mind.
How would you rate international food fairs? Which ones are the most important ones?
The most important fair for is ANUGA. It is the biggest food show and we have a lot of visitors all of the world and also we had the possibility to meet important suppliers. Secondly the GULFOOD exhibition is a growing fair.
This year one thing I have noticed was the attendance from the Gulf countries is lower. Gulfood exhibition has an important role in it. Third the SIALPARlS is an important food event. It really appeals to France and French speaking countries.
Which fairs are you planning to exhibit in 2014?
We plan to exhibit in FOODEC JAPAN, SIALPARlS and WORLD FOOD MOSCOW.
How do you foresee the Turkish food industry in the future?
Turkish industry is having much more interest in each fair compared to the previous ones. The attendance is increasing in each fair. We had very high quality products. Turkish food’s quality perception increases every year.
NEDIMKALPAKLIOGLU, President, EGENKMA.S.:
How was Anuga 2013? Were you satisfied with the performance of the fair?
Anuga is the world’s leading food fair for the retail trade and the food service and catering market, that is why attending to Anuga is always good and important. Despite the decrease in number of visitors compared to previous years, we were satisfied with the performance of the fair.
What did you offer at the fair? Did you have any novelties this year? Did your stand arouse interest from the visitors?
We are one of the leading producers and exporters of honey and olive oil located in Izmir/Turkey. We offered both honey and olive oil at the fair but due to restrictions in selling packaged olive oil into the EU we emphasized on and brought honey products in the foreground. Our stand was visited by many visitors from all around the world such as Mexico. UAE, Canada, the USA, Australia, Japan, China, S. Arabia, S. Africa, Mongolia, the EU and many others. Our products were tasted and highly attracted interests of visitors and as a natural consequence we received many good and crucial business proposals from all around the world for both honey and olive oil.
How would you rate international food fairs? Which ones are the most important ones?
International food fairs are the most important and ideal platforms to launch new products and find sales agents or distributors in new markets where you can find target audience, where you can conduct warm personal contact in face to face meetings, where there are opportunities for your audience to see, touch, smell before buying, where there is a strong brand building environment via product demonstrations, seminars, conferences and sponsorship opportunities and where you can check and valuate competition and The market. As general, Anuga and Sials are the important ones but there are many other good exhibitions depending on your target markets.
Which fairs are you planning to exhibit in 2014?
We are planning to attend to Sial China 2014 and to Fodex Japan 2014.
HAMlDATUNCSIPER, Export Marketing & Sales Manager. KUCUKBAYYAGVEDETERJANSANAYIA.S. (ORKIDE):
How was Anuga 2013? Were you satisfied with the performance of the fair?
Anuga 2013 has been a perfect show for our company as usual. This is the most known and the only food event where all related parties, customers, suppliers, forwarders etc. meet.
What did you offer at the fair? Did you have any novelties this year? Did your stand arouse interest from the visitors?
We have presented new packing types this year and the visitors shown a great interest. We have met with several customers and potential ones.
How would you rate international food fairs? Which ones are the most important ones?
Anuga, Sial Paris and Gulfood Dubai Shows are the most important and effective shows.
Which fairs are you planning to exhibit in 2014?
In 2014, we are planning to attend Gulfood Dubai, FHA Singapore, PLMA Amsterdam, Sial Paris shows.
How do you foresee the Turkish food industry irt the future?
Turkish food industry still could not reach to deserved position. We still need more elegant presentations to build up a better image for foreign buyers. Government should take more action and should support marketing activities.
CAN BALIN, General Trade Coordinator, UNTAS FOOD INDUSTRY & TRADE INC. / TURKMEN PASTA / PASTA MARIA:
How was Anuga 2013? Were you satisfied with the performance of the fair?
Suppliers and top decision-makers of the global retail trade and foodservice and catering markets were in Cologne, Germany, attending Anuga, the leading trade fair for the global food industry.Anuga features 10 specialized trade show segments in one location. The segments are: 1) Breed & Bakery, Hot Beverages, 2) Chilled & Fresh Foods, 3) Dairy, 4) Drinks, 5) Fine Food, G) Foodservice, 7) Frozen Food, 8) Meat, 9) Organic and 10) RetailTec. For all those reasons we, as TURKMEN PASTA, were fullysatisfied the performance of Anuga.
What did you offer at the fair? Did you have any novelties this year? Did your stand arouse interest from the visitors?
We were at Anuga as a visitor. Due tothe lack of space ac Anuga, we could not find an available space to attend but for 2015 we will 2gain search for available spaces in Anuga, if we can find it we will attend this.
How would you rate international food fairs? Which ones are the most important ones?
1. Anuga Cologne, Germany
2. Sial Paris, France
3. Gulf Food -Dubai, UAE
4, Foodex Chiba, Japan
5. FHA – Singapur
6. FHC -Shanghai – China.
Which fairs are you planning to exhibit in 2014?
In 2014 we are planning to attend:
1. Foodex Chiba Japan
2. FHA Singapur 2014
3. Sial Paris 2014
As a Visitor:Gulf Food 2014 Dubai (Due to the lack of space in GulfFood– Dubai, we will attendthere as a visitor in 2014).
How do you foresee the Turkish food industry in the future?
Turkey’s food industry has been one of the most attractive areas for foreign investors. It has attracted tremendous amount of foreign direct investment attracting around USD 4 billion over the past ten years, as it offers lucrative investment opportunities to global investors. The industry also has the highest share in household consumption in Turkey. The strengths of the industry include the size of the market in relation to the country’s young population, a dynamic private sector economy,
Turkey’ sfood industry has registered a steady growth in recent years, with the Turkish consumers becoming increasingly demanding, driven by the multitude of choices offered by mass grocery retail outlets. Rising disposable income and changing consumption patterns, along with the increase in the number of females in full-time employment, have all led to an increase in interest as regards packaged and processed food, such as ready-to-eat meals, frozen food and pasta.
As the sector is getting more sophisticated. Turkey is becoming one of the biggest exporters for pasta – an important element of the Turkish food. The present production facilities of the pasta producer companies equipped with modern high-temperature lines are located mainly in Southeastern, Central and Western Anatolia, which are the major durum wheat producing regions in Turkey.
Finally,what I am always saying is that; the Turkish food industry is on the runway to take off….
MEHMET CEVIK, Sales & Marketing Manager, CEVIK FOOD INDUSTRY:
How was Anuga 2013? Were you satisfied with the performance of the fair?
ANUGA caused to catch big opportunities with meeting our target market companies. We were satisfied with the performance of the fair.
What did you offer at the fair? Did you have any novelties this year? Did your stand arouse interest from the visitors?
We offer the ITO making more professional visual items. Unfortunately we have not seen too many novelties but we offered some at our stand. Our stand aroused interest from visitors because of our innovative products.
How would you rate international food fairs? Which ones are the most important ones?
ANUGA is the best international food fair in the World.
Which fairs are you planning to exhibit in 2014?
We will exhibit atSIAL in 2014.
HAKANKEFOGLU, Export Manager, ANA FOOD INC.:
How was Anuga 2013? Were you satisfied with the performance of the fair?
In general, we are pretty much satisfied with the performance of ANUGA. We had the chance to get in touch with other global producers from Spain, Italy and also customers from everywhere. Besides, it was also very good for “NEWCOMERS” from all around the world for new business relationships who we met at ANUGA.
Did your stand arouse interest from the visitors?
In addition to our stand being a meeting point for our existing relations, we also met a lot of NEWCOMERS.
How would you rate international food fairs? Which ones are the most important ones?
For our business olive oil, ANUGA, GULFOOD, FHC China and FOODEX Tokyo are the most important ones.
Which fairs are you planning to exhibit in 2014?
Gulfood Dubai, Foodex Japan, India, FHC China, Prodexpo Moscow, SIAL Paris, Korea, Singapur etc.
MEHMET BESE, Export Manager, BALPARMAK:
How was Anuga2013? Were you satisfied with the performance ofthe fair?
Anuga is a kind of exhibition that we need to be a part of it. Considering that nearly all the food companies and related people come to this fair which we have opportunity to meet all the sector players at the same time and same the place. It is also useful that exchanging ideas and new developments in the sector. This year we also had a successful fair here and intend to participate next one (2015).
How would you rate international food fairs? Which ones are the most important ones?
Anuga is the most important and the biggest one for sure. Sial Paris is also important for Europe. We can add Gulfood Dubai as regional biggest and important food fair for Middle East and South Asia.
Fancy Food Show-New York is important for North America and F HC Shanghai is also important for China.
TAMER ERS0Y, General Manager, ZEYTURSAN:
How was Anuga 2013? Wereyou satisfied with the performance of the fair?
There were fewer visitors than in 2011 and 2009. We were not so satisfied as last times.
What did you offer at the fair? Did you have any novelties thisyear? Did your stand arouse interest from the visitors?
We offered pickles in pouches. The interest was there.
How wouldyou rate international food fairs? Which ones are the most important ones?
Gulfood, PLMA and Anuga.
Which fairs are you planning to exhibit in 2014?
Gulfood.
ISMAIL DERVISOGLU, Export & Import Manager, DERVISOGLU AGRICULTURAL PRODUCTS-DERBAK:
How was Anuga 2013? Were you satisfied with the performance of the fair?
We regularly participate in Anuga and Sial Food Fair.
What did you offer at the fair? Did you have any novelties this year? Did your stand arouse interest from the visitors?
The number of visitors compared to the previous fairs, it was fewer. As exhibitors, we have felt the impact of the crisis in Europe and the Arab Spring.
How would you rate international food fairs? Which ones are the most important ones?
Anuga and Sial lose blood against Gulf Food.
How do you foresee the Turkish food industry in the future?
Food sector is the last sector which can be affected by the crisis, from this perspective we are lucky.
Year 2013 our target markets North Africa, Middle East and Europe will be the negative impact. Arab Spring has become calmer, markets have begun to purchase Europeans prefer working with small orders to taking the position for big orders. The other factor that increases the food prices is because of global warming 2013 appears not to be different from year 2012, we hope a new crisis will not come by in our country.
BEKIR ODER, International Trade Manager,YUMMY FRUIT JUICES FOOD INDUSTRY:
How was Anuga 2013? Were you satisfied with the performance of the fair?
Actually, we believe each exhibition adds value to the company assets but each and every one of them has a different turnover. Anuga is our indispensable and this year it was average to be honest. In general, we can say we got what we have been looking for, not much.
What did you offer at the fair? Did you have any novelties this year? Did your stand arouse interest from the visitors?
As Yummy Fruit Juices, we are manufacturing raw materials plus finished goods. This year we only present our finished goods in the name of juice, nectar s and other beverages. We have showed up our newest designs and new flavors which we added on. We are satisfied with the interest of the visitors and hope to get more attention in 2015.
How would you rate international food fairs? Which ones are the most important ones?
For now, we are caring on just three fairs in the name of Anuga, SIAL Paris and Gulfood. These are indispensable for us but apart from these, we are attending some different exhibitions from other parts of the world like African region fairs.
Which fairs are you planning to exhibit in 2014?
We will be in SIAL Paris for sure and hope to be in Gulfood as well. We have reserved a budget for extra one or two fairs but we didn’t finish up the whole exhibit plan.
How do you foresee the Turkish food industry in the future?
In general, Turkish industries are growing in the world. The food industry is one of the leading ones in thisgrowth. We are happy to plan tomorrow since our portfolio is getting larger and every country is now getting used to consume Turkish foods. It can be said that future of Turkish food industry is bright.
ORHANONAL, ONALZEYTIN:
How was Anuga 2013? Were you satisfied with the performance of the fair?
Anuga was excellent. We were satisfied with the performance of the fair.
What did you offer at the fair? Did you have any novelties this year? Did your stand arouse interest from the visitors?
We offered our new product line with the new package assortment. We had many visitors from all over the world.
How would you rate international food fairs? Which ones are the most important ones?
International food fairs are efficient way to find new customers and introduce your company and products. Anuga is one of the most important fair for food industry.
VEDATDORUK, DIREN:
How was Anuga 2013? Were you satisfied with the performance of the fair?
Anuga is becoming year after year less crowd but on reverse the qualification of the visitor is extremely high. So, the evaluation of Anuga is simple: low in quality but high in quality.The performance of the fair was satisfactory.
What did you offer at the fair? Did you have any novelties this year?Did your stand arouse interest from the visitors?
The interest towards our natural 100% juices was extremely high. We have already a large distribution network over 100 countries but new countries were added in our portfolio at the recent Anuga Show.Our cereal based breakfast concept 7/24 nectar wasthe hit of the fair.
How would you rate international food fairs? Which ones are the most important ones?
Anuga Cologne, Gulf Food Dubai ,Sial Paris, FHC Singapore, FancyfoodNewyork are the best of the best.
Which fairs are you planning to exhibit in 2014?
Gulf Food Dubai, Sial Paris, FHC Singapore and FancyfoodNewyork.
How doyou foresee the Turkish food industry in the future?
The Turkish food industry is unbeatable, has immense quality perspectives, competition is at the top with the best quality and skillful, interactive peoples. The future is extremely brilliant for our industry.
GONCAGULCAYHAN, Sales Support Specialist, LIMKON FOOD and INDUSTRY INC.:
How was Anuga 2013? Were you satisfied with the performance of the fair?
Yes, we were satisfied.
What did you offer at the fair? Did you have any novelties this year? Did your stand arouse interest from the visitors?
We exhibited some kinds offruitjuice concentrates, puree, puree concentrates and tomato paste. Yes, our booth was busy with our customers and visitors.
How would you rate international food fairs? Which ones are the most important ones?
We always attend Anuga in Germany and Gulfood in Dubai. These two ones are very important for us.
Which fairs are you planning to exhibit in 2014?
Gulfood 2014.
HUSAMETTINSELCUK, ForeignTrade Manager, ZER GROUP:
How was Anuga 2013? Were you satisfied with the performance of the fair?
As is known Anuga exhibition is one of the leading organizations in the world. This exhibition gives chance for not only local but also for international importers, exporters, wholesaler and producers to meet and create possible opportunity to start new business.
What did you offer at the fair? Did you have any novelties this year? Did your stand arouse interest from the visitors?
As Zer Group, we have concentrated mainly on food products, therefore we have factories at number of places in Turkey. In Anuga 2013 we did exhibit our sunflower oil, Margarine, olive oil, Ketchup, mayonnaise, sauce group, powder group, olives and tomato paste. During exhibition, feedback we got from our visitors are positive, since our goods are complementing each other in the market.
How do you foresee the Turkish food industry irt the future?
For following years our point of view, food production will continue to increase in Turkey, accordingly it is not very hard to expect new companies to grow and also current active companies to increase their daily production capacity.
