ACT Dıs Ticaret A.S (ACT Foreign Trade Inc.) was established in 1997 and continues its business facilities with headquarters based in Istanbul and branches in Izmir Aegean Free Zone and Bursa Gemlik Free Zone.
The company took over the TUSAN brand in 2010, continues to export to Middle East, Africa, Europe and United States markets as the sole owner of Tusan trademark. The leading product of the TUSAN brand is tomato paste. The export of our company has dramatically increased with TUSAN brand. By its quality and brand awareness, Tusan is one of the market pioneers in 30 years, especially in the Middle East market.
Tusan tomato paste sales have continued for many years in wholesale and catering. Now, as a result of last two years project, the product is available at retail points on the shelves in many countries. The new projects are still ongoing for the availability at the nearest retail point of the final consumers.
The company continues to expand its product portfolio with canned and ready to eat types, like vine leaves in jars and vacuum-packed, stuffed vine leaves in various packages, olives, ketchup and mayonnaise. And five new products have an ongoing R&D and market research, will be served to customers’ appreciation in the first quarter of 2014.
Company’s Deputy General Manager Mr. Levent Girgin emphasized an important point during our interview and said, “To protect the taste accepted by our valuable customers and the market share we gained, we are paying high attention to register and follow up Tusan trademark in our current and target markets like Africa, Middle East, Europe and Turkic Republics. In between 2011 – 2013, as the sole owner of Tusan brand we managed to collect Tusan trademark registrations in Turkmenistan and United Arab Emirates after following up a legal claim.
Our goal is to serve the TUSAN quality, reliability and taste continuing since 30 years; with the most competitive prices and best service to our valuable customers, while maintaining to increase our market share.”